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Tom became a pioneer in the field of influence marketing by joining one of the world’s first firms to specialize in the niche. There he worked with Fortune 500 brands as well as small, medium businesses on hundreds of campaigns to raise brand awareness, displace competitors and market products and services.
He has worked with thousands of influencers and conceived, organized and executed multi-million dollar campaigns and programs – in some cases increasing product sales by millions of dollars (84%).
Tom Augenthaler is an influence marketing specialist in Houston, Texas. He began at HP when he recognized the need to engage customers and influence them more effectively than traditional means permitted.
In 2009, he became a pioneer in the field of influence marketing by joining one of the world’s first firms to specialize in the niche. There he worked with Fortune 10 brands as well as small, medium businesses on hundreds of campaigns to raise brand awareness, displace competitors and market products and services.
Combined, Tom has worked with thousands of influencers, conceived, organized and executed multi-million dollar campaigns and programs while in some cases increasing product sales by as much as 84%.
Today, Tom works teaching other marketing professionals how to work with influencers to benefit their brand and business.
He spends his free time pursuing his passion of historical European martial arts where he actively works to resurrect the fencing knowledge and techniques of past centuries.
If you want to learn influencer marketing, Tom is your man. I’ve worked with him on dozens of campaigns and always with excellent results. In fact, I still work with clients he introduced me to years ago. If you want to learn how influencer marketing is done well, take Tom’s course and you’ll learn actionable skills and information that will make your own influencer marketing campaigns a success.
Tom has a talent for understanding influencers and brands and facilitating so each side benefits. By including me in many of his campaigns, I got access to information and people not normally available. I’ve been able to forge relationships with brands and help them better understand their customers so they can market to them effectively. Take his course if you want to learn how influencer marketing is really done.
I’ve been a client of Tom’s for several years and he helped my former company establish a B2B influencer program that is still going strong. With his expertise, we set up a strong program including strategy, process and people. “He led us to set up a number of innovative campaigns that vaulted our marketing ahead of competitors and engaged customers like never before. Our physical corporate events gained virtual exposure way beyond expectations. Tom’s experience and guidance also helped our business stakeholders and highest executive levels to understand influencer marketing and its value to business goals. This program had not been done in the company previously. By taking his course, you’ll learn how to do it as well as any Fortune 500 company.
As an influencer, Tom has brought me into work with a number of top brands which has really helped me to boost my audience and credibility. He has a facility for getting brands and influencers together and to get great results for both. If you are looking to learn how influencer marketing is done right, his course will put you ahead.
What impresses me about Tom is his desire to work with influencers as content partners, and to create content that truly resonates with their audiences. This leads to productive relationships where both sides benefit ... influencers and brands.
Do you want to learn how influencers can help you capture leads and sales and drive competitors nuts? Tom’s Influence Academy gives you a shortcut to learning how to do it - and quickly. I had to learn the hard way, along with Tom, as we paved new ground together. However, now, you have a key resource at your fingertips from one of the best.
The Influence Academy is a great, easy to understand breakdown of the in's and outs of influencer marketing. No detail is left out and each lesson is broken down into short, manageable video clips with pdfs- making it easy to work on in steps and absorb all the useful information in your own pace.
The downside of being thought of as an ‘influencer’, is the deluge of fakery, if you will from marketers trying to reach out. They are basically clueless. What they don’t understand is that synergistic success between marketers and influencers boils down to just one single thing: relationships. It’s the relationships, stupid! Tom Augenthaler understands this. I have worked with Tom from the time he was at HP to when he led the HP Enterprise practice for Ivy Worldwide. He knew how and when to reach out, and he made sure the influencers who worked with him on projects were a good fit. The campaigns I was a part of helped me develop new relationships that have continued to help me immensely. Better than that, he helped us grow in reach, and most importantly, in influence. It is with pride, that I attest to Tom’s marketing, influencer shepherding, and social media skills. I heartily recommend him. Without reservation.
Tom is as good as they get when it comes to influencer marketing. His ideas, insights and ability to make it work for brands and influencers alike is what separates him from the rest.
Tom is big picture, strategic, thoughtful, creative, engaged, knows his stuff and always has an eye on long term results. In every aspect of what we work on together, Tom brings indispensable value and insight and we are better and stronger as a company because of our partnership with him.