Why Influencer Marketing is Hot and How You Can Use It

Had a killer time diving deep into influencer marketing on Jon Umstead’s podcast, Business is ART on the TrueChat Network.

Cut the fluff: Why’s everyone buzzing about influencer marketing?

Simple, it’s the alternative to the ad spend burnout.

Here’s what you’ll learn

To listen to the podcast, click the image below:

The 411 on influencer marketing

Old-school marketing: “Hey world, look how awesome I am!”

Influencer marketing: “Hey world, listen to them tell you how awesome I am.”

Bottom line?

Peer recommendations resonate.

Your friend raving about a book has more pull than an ad, right?

People trust people.

How influencer marketing evolved to become what it is now

It all began with the bloggers.

Simple platforms.

Powerful reach.

And when social media giants like Facebook and Twitter rolled in? Kaboom!

Suddenly, everyone’s their own media powerhouse.

The game’s changed, and the media landscape?

Well, it’s vast and varied now.

Why every smart business needs influencers

Here are the main points to remember:

1. Economical: Compared to traditional PR and ads, this packs more punch dollar for dollar.
2. Precision: Know your ideal customer? Influencers can dial right into that sweet spot because they already have their attention.
3. It’s Personal: People buy from people, not ads.

Influencer collaboration 101

The name of the game: Relationship Building.

Think of it as planting seeds for a future harvest.

Know, trust, repeat.

Steps to ace it:

1. Pin down your ideal customer, aka “customer avatar”.
2. Scout for influencers who resonate with your target crowd.
3. Approach and collaborate. And hey, it’s not just about some Insta stories. Co-create content, get product reviews, gain insights, and so much more. It’s versatile.

Value Exchange: It’s not one-sided.

Whether it’s monetary compensation or a valuable product, respect the collaboration.

And hey, think big! How about an influencer advisory board for constant insights?

Influencers are the pulse of the market. The insights do they offer?

Pure gold. Forget splurging on traditional focus groups.

With influencers, you’ve got a direct line to the pulse of your target audiences.

Ready to roll?

I’m here to guide your business to greatness through influencers. Let’s chat strategy. Any questions? You know where to find me.

Contact me if you have any questions.

Updated September, 2023