BUILD BRAND AFFINITY WITH BUYERS AND DRIVE DEMAND.

Gain the Upper Hand for Your B2B Brand Using Influencer Marketing.
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BUILD YOUR BRAND, DRIVE DEMAND.

Building brand affinity involves making an impact on your buying audience so they take notice of you. Many B2B marketing teams struggle and spend cycles on churning out content that adds no value to their ICPs. We help your team to redirect their focus to work with influencers to create content that helps their target buyers and makes an impact.

Meet Tom Augenthaler

Tom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that services clients around the world.  He founded this site to share his knowledge and experience with others who want to learn about this powerful marketing strategy.

Tom has been applying influencer marketing since 2007, and as a corporate consultant since 2009.  He is an international speaker and recognized as one of the Top 50 experts in the field by Talking Influence.

He writes for a number of outlets including Social Media Examiner, Social Media Today and LinkedIn.

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Our Process

Our proprietary methods involve a mix of advisory, education,
and execution. We Work Closely with Your Team to Get Results.

01
ADJUST YOUR FOCUS:

Double down on your ideal buyers, determine what they need and how to help them...
Identify who your buyers trust and follow so you can insert your message into the places where they are getting their information and doing their research. Create a new model focused on providing value upfront to create a strong impression and differentiate your brand.

02
UPLEVEL YOUR TEAM:

Enhance your skills and shift your mindset. Start dialogues with industry authorities...
Start building rapport with the industry authorities who influence your buyers and develop lasting relationships that yield compounding dividends over time.

03
MAKE AN IMPACT:

Drive your brand into new markets and capture your ideal buyers’ attention...
Drive your brand into new markets, capture buyers’ attention where they already reside, and build brand affinity by providing value-based content through authorities who have their attention, trust and respect.

04
DRIVE BRAND MOMENTUM:

Capture and repurpose the content influencers create for you...
Capture and repurpose the content influencers create to stay in front of your buyers via CRM, owned content channels and organic social media.

MAKE AN IMPACT

Your buyers are inundated with bad marketing – noise.
They don’t get the value they want or the help they need.

So, flip the script by having influential authorities in your industry create content
that addresses those needs and tells your story.

Fill out the form below and we’ll contact you to discuss more.
We’ll determine if we are a good fit.

Tom was an early student of Influencer Marketing, and has truly become a master and leading expert in this field.... His approach is always fact-based, tuned to meet the specific needs of a customer or company, such that the programs ultimately implemented have definitive influence on ultimate end users. He is an extremely savvy influence marketer....
Amy Sachrison
Amy SachrisonVP Corp. Marketing and Communications, PROS
Tom is an authority and thought leader in the B2B Influencer domain. He understands the nuance, strategy, and performance frameworks needed to position and implement best-in-class influencer programs that deliver real results.
Sheri Hinish - Supply Chain Queen
Sheri HinishSupply Chain Queen | Global Executive Partner, Sustainable Supply Chain + Circularity at IBM
Tom is everything you want in an influencer marketing consultant - he's experienced and passionate!
David Wing
David WingSenior Director, Social and Influencer Marketing at Citrix (Paternity cover)
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