Comments on: 15 Truths You Need to Know About B2B Influencer Marketing https://theinfluencemarketer.com/blog/15-truths-b2b-influencer-marketing/ Helping B2B Companies Build Brand Affinity Using Influencer Marketing Wed, 08 Nov 2023 17:20:38 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Tom Augenthaler https://theinfluencemarketer.com/blog/15-truths-b2b-influencer-marketing/#comment-7126 Wed, 08 Nov 2023 16:40:01 +0000 https://theinfluencemarketer.com/?p=9456#comment-7126 In reply to suresh.

One myth about influencer marketing is that you need lots of influencers to make a campaign work. Nothing could be further from the truth. Smaller B2B companies should look to work with a small group of well selected influencers who create content aimed at their prospective buyers. The point is starting small. You can even start with one if you have to, and then work your way up from there.

As to platforms and tools – well, there are too many to count. But from our experience Onalytica and Thinkers360 are two great places to start looking for B2B influencers.

]]> By: suresh https://theinfluencemarketer.com/blog/15-truths-b2b-influencer-marketing/#comment-7125 Wed, 08 Nov 2023 11:00:22 +0000 https://theinfluencemarketer.com/?p=9456#comment-7125 One question that popped into my mind while reading this is: How can smaller B2B businesses, with limited budgets, effectively leverage influencer marketing? Are there any creative strategies or platforms you’d recommend for businesses with modest resources? I’d love to hear more about that!

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