Comments on: 6 Steps for a Successful Influencer Marketing Campaign https://theinfluencemarketer.com/blog/6-steps-for-a-successful-influencer-marketing-campaign/ Helping B2B Companies Build Brand Affinity Using Influencer Marketing Wed, 15 Nov 2023 14:07:13 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Tom Augenthaler https://theinfluencemarketer.com/blog/6-steps-for-a-successful-influencer-marketing-campaign/#comment-7157 Wed, 15 Nov 2023 14:07:13 +0000 https://theinfluencemarketer.com/?p=15841#comment-7157 In reply to Rahul.

I think it’s pretty clear in the article. It depends on your objective. Brand awareness is a bit squishy, so you’ll likely use the metrics you usually would to measure success. For lead gen activities like webinars, ultimately, what you want to consider is how many quality leads it generated.

]]> By: Rahul https://theinfluencemarketer.com/blog/6-steps-for-a-successful-influencer-marketing-campaign/#comment-7155 Wed, 15 Nov 2023 06:24:07 +0000 https://theinfluencemarketer.com/?p=15841#comment-7155 The point about setting clear goals in Step 1 is spot on. Setting measurable objectives is key, but what metrics do you think are the most important for evaluating the success of an influencer marketing campaign?

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