https://theinfluencemarketer.com/blog/how-to-choose-an-influencer-marketing-platform-8-step-guide/ Helping B2B Companies Build Brand Affinity Using Influencer Marketing Wed, 05 Jan 2022 10:16:01 +0000 hourly 1 https://wordpress.org/?v=6.5.2 https://theinfluencemarketer.com/blog/how-to-choose-an-influencer-marketing-platform-8-step-guide/#comment-5016 Wed, 05 Jan 2022 10:16:01 +0000 https://theinfluencemarketer.com/?p=7284#comment-5016 Hi Dear Tom Augenthaler, Thanks for sharing your great article. I think, one of the biggest misconceptions about influencers is that they are someone with a large social media following. But an influencer, therefore, is someone who has the power to influence the perception of others or get them to do something different. Influencers must have a combination of three key factors: reach, contextual credibility, and salesmanship. The higher these three factors, the higher the influence potential of an individual.

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