How are Influencers Used in B2B Marketing?
B2B marketing is dramatically changing. The last 18 months have seen seismic shifts and as a result, a massive push to […]
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How to Set Up a B2B Influencer Marketing Plan
Influencer marketing is getting traction in b2b marketing circles, and for good reason. With the pandemic and the rise of
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Is Analyst Relations Influencer Marketing?
If you have an analyst relations program (most B2B SaaS companies do), are you already doing influencer marketing? At a
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How to Partner Your Clients with the Right Influencers
Influencers are now recognized as a key marketing strategy, so partnering your clients with the right influencers is critical to
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What are B2B Influencers?
Truth is, the term “influencer” is confusing and loaded with misconceptions and assumptions. Because of this, opinions can vary about
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Boost Your Influencer Marketing By Hiring the Expertise You Need
Are you having trouble finding the right influencers who match your ideal customer profile (ICP)? Or maybe its how to
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The Rise of B2B Influencer Marketing: Part 2
In Part 1 of this series, I showed you the real challenges most B2B companies face, who the influencers are
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The Rise of B2B Influencer Marketing: Part 1
In this two-part series, we’ll take a look at the rise of B2B influencer marketing as a viable strategy, the
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How to Find Quality Micro-influencers Even if You’re New to Influencer Marketing
This post was originally published on Social Media Today. Social media influencers are in high demand because of Covid, with
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