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15 Truths You Need to Know About B2B Influencer Marketing

Business-to-Business (B2B), DEMAND GEN, INSTAGRAM, LEAD GEN, MARKETING, MINDSET, RESOURCES, TIPS AND HOW TO'S, Uncategorized / Tom Augenthaler

As more brands jump into influencer marketing, many B2B brands sit on the sidelines, wondering if they should, too. Five […]

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Best Influencer Marketing Tools

Top 5 Influencer Marketing Tools for YouTube

FEATURED, Industry Trends, MARKETING, RESOURCES, TIPS AND HOW TO'S / Tom Augenthaler

You can use various influencer marketing tools to find a YouTube influencer who can promote your brand. But, why YouTube

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How to Use Influencer Marketing to Reach Millennials

MILLENNIALS, TIPS AND HOW TO'S / Tom Augenthaler

Fining marketing channels for millennials can be challenging, but thanks to influencer marketing, it’s gotten much easier. Hiring in a well-known

How to Use Influencer Marketing to Reach Millennials Read More »

People seated in chairs during workshop

5 Ways to Use Influencer Marketing Conferences to Help You Learn Fast

TIPS AND HOW TO'S / Tom Augenthaler

Let’s face it, the best way to learn influencer marketing is to meet and talk to people who do it.

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Influencer Marketing vs Celebrity Endorsement: What You Need to Know

INSTAGRAM, MARKETING / Tom Augenthaler

Influencer marketing is an overused term that includes a variety of activities but often gets confused with celebrity endorsement. Both

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Influencer Marketing is Changing Quickly, Is Your Marketing Team Ready?

Industry Trends / Tom Augenthaler

Influencer marketing is splintering into multiple but related activities, each one demanding certain skill sets but requiring differing metrics in

Influencer Marketing is Changing Quickly, Is Your Marketing Team Ready? Read More »

Can Influencers Be Leveraged to Generate UGC at Scale?

TIPS AND HOW TO'S / Tom Augenthaler

As an online marketer, you may have dabbled in the worlds of both influencer marketing and user-generated content (UGC). The

Can Influencers Be Leveraged to Generate UGC at Scale? Read More »

group of young influencers smiling and jumping into the air together with snow on the ground

How to Choose the Right Influencers Every Time (And Not Lose Money)

DEMAND GEN, FEATURED, MARKETING, TIPS AND HOW TO'S, TUTORIALS, Uncategorized / Tom Augenthaler

Stuck trying to figure out how to choose the right influencers? No problem.  I will guide you in pinpointing genuine

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What Ecommerce Brands Need To Know About Influencer Marketing

ECOMMERCE, MARKETING / Tom Augenthaler

Your Ecommerce store is your pride and joy, built from the ground up and providing a fantastic product or service.

What Ecommerce Brands Need To Know About Influencer Marketing Read More »

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