Comments on: The Rise of B2B Influencer Marketing: Part 2 https://theinfluencemarketer.com/blog/rise-b2b-influencer-marketing-part-2/ Helping B2B Companies Build Brand Affinity Using Influencer Marketing Wed, 07 May 2025 16:03:02 +0000 hourly 1 By: 360marco https://theinfluencemarketer.com/blog/rise-b2b-influencer-marketing-part-2/#comment-10286 Wed, 07 May 2025 16:03:02 +0000 https://theinfluencemarketer.com/?p=12151#comment-10286 Great insights in this post about the rise of B2B influencer marketing! It’s fascinating to see how influencer partnerships are becoming more essential for B2B brands to gain trust and increase their reach. At 360Marco, we’ve been exploring ways to integrate influencer-driven content into our strategies for better engagement. Thanks for sharing these valuable insights! For more on effective B2B strategies, visit 360Marco

]]> By: 13 Future Trends of B2B Influencer Marketing to Watch - // 551 Media LLC https://theinfluencemarketer.com/blog/rise-b2b-influencer-marketing-part-2/#comment-6982 Tue, 26 Sep 2023 15:28:11 +0000 https://theinfluencemarketer.com/?p=12151#comment-6982 […] our two-part series—The Rise of B2B Influencer Marketing: Part 1 and Part 2, we dissect the journey of B2B influencer marketing from its inception to its current […]

]]> By: Tom Augenthaler https://theinfluencemarketer.com/blog/rise-b2b-influencer-marketing-part-2/#comment-2072 Thu, 14 Jan 2021 15:09:23 +0000 https://theinfluencemarketer.com/?p=12151#comment-2072 Your idea about co-creating content with the influencers is well taken. We do a lot of that. The expert post can be an icebreaker. Once you work together, even on something so simple, the door is now open to inquire about other possible projects - whitepapers, webinars included. Great ideas and thanks for chiminig in.]]> In reply to Owain.

Great points, Owain. Quora is a place I’ll have to investigate further for influencer discovery. Brand mentions is another good one. However, using a tool might help that process along a bit. Can be time-consuming searching around for brand mentions. If anyone has some tools in mind, please chime in! 😁 Your idea about co-creating content with the influencers is well taken. We do a lot of that. The expert post can be an icebreaker. Once you work together, even on something so simple, the door is now open to inquire about other possible projects – whitepapers, webinars included. Great ideas and thanks for chiminig in.

]]> By: Owain https://theinfluencemarketer.com/blog/rise-b2b-influencer-marketing-part-2/#comment-2067 Wed, 13 Jan 2021 21:29:51 +0000 https://theinfluencemarketer.com/?p=12151#comment-2067 Adding my comment here as well as on LinkedIn…

Great post as always Tom. Your straight-talking approach makes something that could be complex sound so simple!

You’ve covered the subject well – a few little things that popped into my head while I was reading…

– Another great ‘online community’ to look for B2B influencers is Quora
– Less lucrative than in the B2C space, but hunting down brand mentions can also work in B2B (such as someone organically recommending your product on LinkedIn)…you mention/recommend Onalytica in your post, which could make you a good future influencer collaboration in the future
– Similar to ‘expert round up’, but co-collaborating on anything from whitepapers to surveys can also be beneficial

Keep up the good work Tom!

]]>