Great points, Owain. Quora is a place I’ll have to investigate further for influencer discovery. Brand mentions is another good one. However, using a tool might help that process along a bit. Can be time-consuming searching around for brand mentions. If anyone has some tools in mind, please chime in! 😁 Your idea about co-creating content with the influencers is well taken. We do a lot of that. The expert post can be an icebreaker. Once you work together, even on something so simple, the door is now open to inquire about other possible projects – whitepapers, webinars included. Great ideas and thanks for chiminig in.

Great post as always Tom. Your straight-talking approach makes something that could be complex sound so simple!

You’ve covered the subject well – a few little things that popped into my head while I was reading…

– Another great ‘online community’ to look for B2B influencers is Quora
– Less lucrative than in the B2C space, but hunting down brand mentions can also work in B2B (such as someone organically recommending your product on LinkedIn)…you mention/recommend Onalytica in your post, which could make you a good future influencer collaboration in the future
– Similar to ‘expert round up’, but co-collaborating on anything from whitepapers to surveys can also be beneficial

Keep up the good work Tom!