You can use various influencer marketing tools to find a YouTube influencer who can promote your brand. But, why YouTube out of all the social media platforms? And do you really need to hire an influencer?
YouTube is the second largest online platform across the globe, with a staggering 30 million visits a day. So, it’s a great avenue to promote your product or brand. In fact, people watch over 500 million hours of video clips on this online platform every single day.
But, it’s not as easy as creating a video and posting it online. For your video to get noticed, you need an audience. And if you’re just starting with YouTube, it might take months—even years—to gain traction. It’s not that easy to gain subscribers and generate views, after all. This is one of the main reasons why 75% of marketers opt to use influencers for marketing their brand. But, finding the right YouTuber that best represents your brand requires a lot of legwork. How can you streamline this task?
This article aims to help you by listing down some of the best influencer search tools for finding YouTubers. You can use these tools to help you analyse the performance of an influencer’s channel. This way, you won’t have to search for influencers based on views alone blindly.
Influicity
Influicity is both an influencer marketplace and a campaign management tool. It can help build and manage your network of influencers. It is also a subscription-based platform, which you can use to find, engage, and partner with YouTube and other social media influencers. 
This influencer marketing tool has information on a wide range of social media influencer profiles. This makes it easy for you to find, book, and collaborate with influencers on YouTube and other social media platforms. With this tool, you can also streamline your communications with influencers, as well as create reports on the impact and results of your marketing campaigns.
Influicity started as a brokerage firm that connects influencers to Fortune 500 companies. Over time, they collected enough information about social media influencers—so much so that they created a platform where brands can search for an extensive network of influencers and then negotiate for their services.
Today, the primary focus of Influicity is on the management of campaigns. They make it clear on their website that their clients rely on them to scale and manage their influencer operations. However, they save very little of your search and discovery. For this reason, their tool may be a good fit for smaller brands or boutique agencies who are using search-only platforms but still need a way to manage and track everything.
Influicity’s free basic plan is perfect for small businesses or startups. You can always purchase individual add-ons should you need to add more features. Plus, you have the option to upgrade to a paid plan.
Official site – https://www.influicity.com/
Scrunch
Scrunch is another influencer search tool that allows brands and agencies to find suitable and relevant influencers across major social networks, such as YouTube. It has one of the largest databases for influencer profiles with a wide variety of data points for discovery.
Do make sure to indicate the category of influencer you are looking for when you sign up. Categories include beauty, fashion, technology, or home interior, among other things. This influencer tool is so versatile that you can even narrow down your search to micro, macro, or power social media influencers.
Scrunch also allows users to manage and track their outreach efforts, as well as the performance of their influencer marketing campaigns.
Pricing-wise, Scrunch has a free starter plan, which you can use to run and manage one marketing campaign at a time. Although this starter account provides limited access to the influencer directory, it is still a useful discovery and identification tool. This is especially true when you define the filters and search terms.
Some of the best features of Scrunch include:
- It allows seamless management of the activities in your influencer marketing campaign.
- You get to add an unlimited number of social media influencers to your marketing campaign.
- You get to have access to a database containing 20 million influencer profiles which can be filtered by social platform or topic.
- It notifies you if any influencers match your requirements and criteria based on your saved searches.
Official site – https://www.scrunch.com/
Socialblade
Socialblade is a popular analytics site that compiles data from major sites, such as Twitter and YouTube. However, it is more than just a data site that tracks subscriber growth or loss. Socialblade is a vital tool for YouTube influencers, as it provides them with statistics proving why they matter as a community. 
Socialblade shows you detailed statistics of the number of views and subscribers a channel gets daily or monthly. It helps marketers find the right influencer, as it allows them to see the performance of a certain YouTuber. And, if users are looking for top channel rankings in terms of location and type, Socialblade will also help point them in the right direction.
Armed with all these data, marketers will have a better idea which YouTube influencer can help promote their products or brands. Aside from the number of subscriptions, you can also gauge the appropriateness of the influencer’s style.
Official site – https://socialblade.com/
Wizdeo
Wizdeo is one of the most useful influencer marketing tools for YouTube. It provides sophisticated performance analysis for videos, brands, creators, and influencers of Facebook, Instagram, YouTube, and other social media platforms.
With Wizdeo, you have the option to filter by the number of views, channel content, subscriptions, and other categories. Wizdeo also allows you to save or export the search results to reduce the need to repeat the procedure.
The multiple features of Wizdeo’s analysis page allow you to view data in different perspectives. This gives you a better way to gauge a channel’s performance, including video content and channel performance. It also provides ranking and comparison with other channels.
Wizdeo has all the right tools to aid you in optimizing your marketing campaigns. It’s a really nifty tool to have, though it may take you some time to get familiar with its user interface. However, once you get the hang of it, you’ll surely see how useful it is.
Official site – https://wizdeo.com/en/
Famebit
Famebit is a self-service marketing platform that connects YouTube influencers with brands for sponsorship. Brands can discover registered and active influencers on this platform for their marketing campaigns. It works by notifying registered YouTubers of any new opportunities posted by brands. If the opportunity is relevant to their channel, they can send in a proposal stating why they are the best choice for the campaign.
If the brand accepts the proposal, then it will notify the YouTuber. Both the brand and YouTuber can now talk directly to each other to negotiate the terms and conditions of the collaboration in the Famebit workroom.
Getting started with influencer marketing tools, such as Famebit, is very straightforward. All you need to do is create a campaign and fill out all the details for the service or product you want to promote. After submitting your campaign, you will soon start receiving notifications for proposal from potential creators.
Both brands and influencers don’t need to pay any monthly fee to access the platform. However, influencers must have at least 5,000 followers before they can create an account.
Official site – https://famebit.com/
Conclusion
There has been an increase in competition around influencer marketing in recent years. That’s why data-driven methods for developing effective Youtube influencer strategy has become more crucial than ever.
You can follow these guidelines to develop one:
- Benchmark your list of influencers
- Provide them with creative insights and support
- Treat them as your business partners instead of some hired help
- Define a clear analytics framework influencers can work with
- Determine the value of the reached audience using irrefutable data.
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Hi Tom Augenthaler,
Nice article. But all of them are very expensive. You can also tell about some low budget influencer marketing tools like Afluencer. I am an Influencer manager at https://afluencer.com/register/#/ and personally I think influencer marketing is very helpful to grow a business. but it’s very important to choose the right network for this. I am telling about this, Not because I am working in Affluencer network, but really it has some awesome feature which made it unique from other networks, like example-
* It features both brand and Influencer in a single platform.
* Its specially for an e-commerce site, who has a low influencer marketing budget.
* Its pricing is really affordable, as we know Influencer marketing is very costly, but when we target micro-influencers and engage lot of influencers at a time to create a buzz it has been proved really very useful.
* It’s very easy to sign up.
If you think it sounds great, we may have a visit to our website.
Thanks for letting us know about Afluencer, but you have to realize that there are a lot of tools out there. We can’t possibly write about all of them. We’ll be sure to check out yours.
Thank you Tom! Please do reach out to me if you, or anyone from your team, would like a demo and/or if you’d like to talk about partnering. (I’m the founder :))