Comments on: Why Concise Content Is Superior for B2B Companies https://theinfluencemarketer.com/blog/why-concise-content-is-superior-for-b2b-companies/ Helping B2B Companies Build Brand Affinity Using Influencer Marketing Thu, 04 Jan 2024 23:59:44 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Tom Augenthaler https://theinfluencemarketer.com/blog/why-concise-content-is-superior-for-b2b-companies/#comment-7427 Thu, 04 Jan 2024 23:59:44 +0000 https://theinfluencemarketer.com/?p=17586#comment-7427 In reply to Lynne.

Attention spans are short these days, no doubt. I find I’m that way myself, so I try to keep it in mind for others with the content I write and publish.

I’ll have to try out the Hemingway Editor and get back to you! 🙂

]]> By: Lynne https://theinfluencemarketer.com/blog/why-concise-content-is-superior-for-b2b-companies/#comment-7426 Thu, 04 Jan 2024 21:14:05 +0000 https://theinfluencemarketer.com/?p=17586#comment-7426 As someone who reads and writes a ton of B2B content, I couldn’t agree more Tom. If I trip over words in the first sentence or two, I’ll find a different article.

My favorite tool when editing for conciseness is Hemingway Editor. It’s free and I find it super helpful. Not everyone loves this tool. But count me as a fan.

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