Attention spans are short these days, no doubt. I find I’m that way myself, so I try to keep it in mind for others with the content I write and publish.

I’ll have to try out the Hemingway Editor and get back to you! 🙂

My favorite tool when editing for conciseness is Hemingway Editor. It’s free and I find it super helpful. Not everyone loves this tool. But count me as a fan.

I think it’s pretty clear in the article. It depends on your objective. Brand awareness is a bit squishy, so you’ll likely use the metrics you usually would to measure success. For lead gen activities like webinars, ultimately, what you want to consider is how many quality leads it generated.

One myth about influencer marketing is that you need lots of influencers to make a campaign work. Nothing could be further from the truth. Smaller B2B companies should look to work with a small group of well selected influencers who create content aimed at their prospective buyers. The point is starting small. You can even start with one if you have to, and then work your way up from there.

As to platforms and tools – well, there are too many to count. But from our experience Onalytica and Thinkers360 are two great places to start looking for B2B influencers.