What are Impact Intensives?

Impact Intensives are hands-on training for B2B marketing and PR teams that want to learn influencer marketing and apply it quickly in-house.  

The training is intimate, interactive sessions conducted over Zoom where we teach your team how to run all aspects of B2B influencer marketing programs and campaigns step-by-step.

We don’t hold back and show you everything, including:

• Who B2B influencers are and where to find them.
• How to know they are really influential and have the expertise you need.
• What metrics to use and how to measure impact.
• How to negotiate sponsored opportunities.
• How to secure content and what to do with it once it is published.
• Examples of influencers and B2B campaigns.

If you are confused about how to do it, where to start, who to contact, or how much you should pay them, all those questions are answered in Impact Intensives.

Influencer marketing involves a lot of moving pieces which means there’s a manual component to it. Your team needs to know what they are doing, or it can result in unnecessary headaches and expenses instead of results.

How it works:

Impact Intensives involve three (3) 2-hour Interactive Zoom sessions with your team and ours. We like to conduct these training sessions 1X per week for three weeks in succession. This ensures a regular cadence to allow everyone to absorb the material and complete their homework assignments (yes, there is a bit of homework).

To give these training sessions “oomph,” we ask your team to provide materials to us under NDA.  What we need from you is your research on your customer avatars, current marketing campaigns, PR campaigns, and upcoming announcements. This is how we tailor the training to your company, industry, and niche.

We cap attendance to five (5) of your team members so that we have the needed time and capacity to allow attendees to ask questions and to get the fullest answers to those questions.

The result is that your team comes away with the know-how needed to run your influencer marketing in-house without the need for an outside agency.

What is included:

Impact Intensives are interactive, conversational, and jam-packed with value to educate your team quickly and efficiently. 

While screen sharing, we show you who the influencers are, and how to find, vet, and interact with them.  We discuss case studies to highlight best practices and learnings from over 10 years of experience.

We teach your team everything you need to know about B2B influencer marketing.

And since we’ve worked inside of organizations like yours, we understand how marketing, PR, AR, content marketing, campaigns, and social media teams cooperate and interact.

So, if you want your team to be the best and know how to work with influencers to build brand affinity, generate leads and drive demand, then Impact Intensives are for you.

Any marketing team can be fast-tracked with the right training, methods, tools, and support.

What you get:

At the completion of the Intensives, your team is equipped to run B2B influencer marketing themselves, in-house, without the need for an agency.

Practical knowledge and know-how are key deliverables, and these are communicated enforce through our process.

But there is more to Impact Intensives than simply training. 

Through the process, we help you find the influencers you are looking for based on your ideal buyer profiles.

One of the hallmarks of our process is to dive into your marketing initiatives and to take a close look at your value proposition and your key messages.

Together, we help your team build a list of influencers who are a good fit for your brand and your business.  Normally, this is a list of between a dozen and 25 influencers depending on your goals and business niche.

Also, the structure of the Impact Intensives is to show case successful B2B influencer campaigns and programs.  As a result, we help you build the outline for your own campaign in the process.

Price: $6.5K

Click the button below and let’s find out if Impact Intensives are right f