Why This Marketing Strategy Works So Well
B2B influencer marketing is gaining steam in the marketing community. Slowly, over the past several years, many B2B marketers have […]
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MINDSET
Why Influencer Marketing is not Performance Marketing
In the big arena of digital marketing, two strategies frequently capture our attention: Influencer Marketing and Performance Marketing. While they
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15 Truths You Need to Know About B2B Influencer Marketing
As more brands jump into influencer marketing, many B2B brands sit on the sidelines, wondering if they should, too. Five
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The 10 Commandments of Influencer Marketing
These ten commandments are a set of principles for your influencer marketing campaigns. Social influencers, digital marketers, and brands all benefit
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Why Influencer Marketing is Hot and How You Can Use It
Had a killer time diving deep into influencer marketing on Jon Umstead’s podcast, Business is ART on the TrueChat Network.
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What Star Trek Can Teach You About Using Influencers
“Beam me up, Scottie. There’s no intelligent life down here.” How many times have you heard this Star Trek joke? I’ve
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How Bernie Madoff Grew His Ponzi Scheme to $50 Billion Using Four Rules
To scale scale your business to millions of dollars, you only need to follow four simple rules, the same ones
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Video Influencer Andru Edwards of Gear Live: Putting the Audience First
For people who aren’t familiar with Gear Live, how would you describe what you do as a video influencer? I
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