This post is the ultimate list of influencer marketing companies, agencies, platforms, software, and tools.
So if you are looking for a free influencer marketing platform, an influencer talent agency or an Instagram influencer search tool you’re in the right place.
Influencer marketing is one of the fastest-growing segments in the marketing field today.
Influencers are people who blog, podcast, video blog and have large social media followings on platforms like TikTok, Instagram, Pinterest and others. Their content is considered interesting, accurate and relatable.
People like it.
The result is that social media has changed how relationships are formed and how people assess products and buy them. This is because the internet “reduces” the distance between users and allows people to communicate with each other from all over the world.
This direct communication means that advertising no longer reaches audiences as effectively as it once did.
When companies want to promote their products, working with influencers is the way to go. Influencers can mediate between the customer and the brand in a way that advertising cannot. Their bridging of that divide creates a brand connection with the consumer.
Here’s some statistics to prove the point:
- 51 percent of marketers who use it believe they get a high-quality customer.
- It is shown to deliver up to 11 times the ROI of digital marketing in terms of actual revenue and not just social metrics such as impressions and views.
The reason is the relationship begins with the consumer’s trust in the influencer and companies working with that influencer benefit from that trust.
To help you find resources to help you, we’ve broken our list down into sections to find the information you want quickly.
Click on the section you want to go to:
- Influencer Marketing Agencies and Consultants
- Influencer Marketing Platforms
- Influencer Marketing Tools (software)
- Influencer Marketing Companies
Here’s the list:
1: Influencer Marketing Agencies and Consultants
If you need a full-service, comprehensive influencer marketing agency to partner with, I’ve got just the list for you.
They can help you with designing your objective, KPIs, developing a strategy for executing it for you.
This list of agencies includes top companies from all across the Web – and they’re sure to have the talent, knowledge, and connections you need for a successful influencer marketing strategy.
360i
360i is a comprehensive digital marketing company with offices all around the world, including Atlanta, NYC, Chicago, Toronto, and London. They specialize in all things digital and have partnered with multiple Fortune 500 companies such as Coca-Cola, Nabisco, and Nestle for influencer marketing campaigns.
1000 Heads
1000 Heads is a Word of Mouth (WOM) agency with social expertise at their core. They want brands to talk to people, and to be talked about by people. They recognize the importance of “social” in social media and create social content strategies for all of their clients in The United States, United Kingdom, Dubai, Australia, and Germany.
Acorn Influence
Acorn Influence is a digital agency focused exclusively on influencer marketing. Located in Bentonville, AR, they focus on providing maximum ROI on all of their influencer marketing efforts. By using smart algorithms, comprehensive client-focused strategy meetings, and smart data analysis, Acorn Influence can pinpoint the perfect influencer market for your company.
Animas Media
Animas Media is the outdoor industry’s influencer marketing and social content creation company focused on fostering communities, building brands, and driving sales. Animas Media is more than just another do-it-yourself software tool. Their influencer marketing campaigns are always custom built — never off-the-shelf. This managed approach brings expertise to every step of the development process, resulting in influencer programs as unique and individual as your brand. Animas Media’s hand-picked roster of top content creators and social media influencers are trusted, engaged, and authentic. You’ll collaborate with influencers and micro-influencers that are proven, easy to work with, and invested in your success.
Blerrp
Blerrp is a full-service social media agency with the largest exclusive influencer network (worldwide). They create compelling content that influencers share in the most organic way possible. Through their creative vision and influencers, they are able to deliver your brand’s message across all of the popular social media platforms. They also offer full tracking and analytics.
Boost Insider
Boost Insider is a global digital agency, focused on full-stack influencer marketing solutions – particularly in the online video gaming community. Boost Insider has a network of over 80,000 influencers, ranging from celebrities to top online influencers and micro-influencers. Their primary focus is on driving traffic to your website and increasing sales and conversion rates through smart endorsements and focused partnerships with specific influencers.
Brains on Fire
Brains on Fire is a word of mouth / social media agency that typically works with nonprofits, associations, foundations and socially conscious for-profits and startups who view people as more than a transaction and their business as a catalyst for positive social good. They help their clients succeed through a mix of participative insight, insanely clear strategy, emotional storytelling, soulful identity development and authentic community building.
Clever
Clever is one of the pioneers of influencer marketing. Reach your audiences across all social media platforms. Depend on guaranteed results and award-winning service.
Collectively
Collectively combines a traditional, agency-style business model with advanced proprietary software designed to connect brands with the most innovative, creative voices on social media (influencers). They’ve partnered with top brands like Sephora, GMC, HP, and many more, and have built a large community of influencer partners who are ready to engage with the right brands.
Come Round
Come Round is a full-service influencer marketing agency (since 2009) with its own proprietary platform focusing on combining the entire spectrum of influence including everyday influencers, existing brand advocates, micro-influencers and high-reach content creators. The focus lies on building long-term brand advocacy for clients where relationships and bespoke experiences are at the heart of things. Through in-home campaigns, influencers and consumers are prompted to become brand advocates. The Come Round platform is built on Nielsen research stating that recommendations from friends & family are the most trusted form of advertising. All campaigns are tailored to the needs of each individual client.
Confluencr
Confluencr is an agency in Mumbai with an influencer network in 16 countries including India. They scale businesses using Youtube and Instagram video campaigns that influence brand preference and conversions. They offer technical support, brand collaboration, and content strategy support. Through their creative support will help you rank and improve the aesthetics of your channel. The Confluencr team helps influencers get deals with brands. They can act as your spokesperson to the brand and secure content that will help you grow. With the right keywords the trending topics they will make sure your channel thrives better than ever.
DInfluencer
DInfluencer (Digital Influencer) is based in India and is an influencer marketing agency designed to get people talking about your brand. They work to connect brands with the right kind of influencers. This starts with identifying your key influencers to generating engagement and measuring success. They do it all.
eBassador – No longer available
Engagement Labs
Engagement Labs is an innovative, industry-leading data and analytics firm that focuses on the social ecosystem and its impact on business. Their TotalSocial® platform is the only platform that combines online and offline data with predictive analytics. Their team consists of awarding-winning industry experts with deep knowledge and experience in social media (online) and word of mouth (offline) marketing. Their clients are a diverse group of Fortune 500 brands and companies.
Evolve!
Evolve! is a social marketing and influencer engagement agency that blends influential people and the media with social campaigns to create high awareness and leads for their customers. Evolve! uses Raynforest, the first influencer marketplace, great content, and proven growth methodologies to deliver strategic programs that give clients winning and measurable results.
Fizz
Fizz is a word of mouth marketing (WOMM) agency based in Atlanta, Georgia. They identify the customers and potential customers most likely to talk about your brand (they call these people “Influencers”) and then use creative tactics to encourage communications between Influencers and members of their social network. Bring all of this together and you have “Word of Mouth Marketing,” the most effective technique available for growing your brand and increasing your sales. WOMM includes tactics such as evangelist, viral, grassroots and seeding, to name a few. Although these may seem like buzzwords, each is a distinct tactic that has its proper time and place. They are often used together to create great stories about your brand that people will want to share with one another over an extended period of time.
Fuse Marketing
Fuse Marketing is a full-service digital ad agency focused on the younger generation, including Generation Z and millennials. For over 20 years, they have delivered content campaigns, consumer insights, social media campaigns, and smart influencer partnerships that help grow brands in the extreme sports and lifestyle market segment. Previous partners include Mountain Dew, HTC, UFC, Starbucks, and more.
The Goat
The Goat is a neutral influencer agency that uses data through their unique CRM system and campaign experience to ensure they are always using the most effective influencers in order to hit your KPI’s. They’re CRM is unique because they’ve built it by tracking thousands of influencer posts over the past 4 years. As the largest neutral influencer agency in Europe, they have built great relationships with influencers across the world. This allows The Goat to get influencers to work on minutes notice, pre-contract, because they have built trust through the market. This flexibility is crucial to success.
Hypetap
Hypetap is an influencer agency with its own platform. The Hypetap process works like this: You create a project brief outlining your goals, find influencers you want to work with, negotiate with them on rates and digital rights, manage your relationships and measure your campaign results.
IMA
IMA is a full-service digital agency focused exclusively on influencer marketing. From influencer contact, acquisition, development, and partnership, IMA can help you through the entire process of designing a smart influencer marketing strategy. Their team includes strategists, digital content creators, creatives, and social media experts who partner with you and key influencers to deliver top-notch content and maximize engagement.
INF
INF Influencer Agency is in partnership with The Feldman Agency, one of North America’s premier music management groups with over 40 years in the entertainment business, artist representation, talent management & booking, event services and corporate consulting. INF represents a curated roster of top online personalities and social media influencers, spanning areas of fashion, beauty, food, home, tech, lifestyle, and travel.
Influence Central
Influence Central is an agency that puts a premium on building relationships with influencers. They help you to elevate consumer awareness, increase brand affinity and address brand detractors. They create measurable programs that drive lift through authentic first-person recommendations. Establishing and activating passionate and influential brand advocates is at the core of what they do. Their vetted community of thousands of online influencers is comprised of expert storytellers and tastemakers across a variety of topic areas. Whether online or for in-person events, their influencers have the reach and authority to inspire their followers to take action on behalf of your brand.
Ivy Worldwide
Ivy Worldwide is a full-service influencer-marketing focused consultancy first established in 2007. The firm provides a comprehensive goal-setting framework, strategic consulting, influencer identification and contact, and strategy execution services. They provide brands with a comprehensive influencer marketing solution.
Japanbuzz
Japanbuzz is a digital agency specializing in social media management, SEO, digital PR, TV spot placement, e-commerce analysis, and influencer marketing. Their knowledge and connection with Japanese influencers allows you to find places to market across all major social media channels used in Japan. Keep in mind that activities that work for your global campaign may not be relevant in Japan. Japanbuzz can also offer partnerships for agencies looking to improve their Japan footprint.
Lefty
Lefty is part influencer marketing platform and part creative agency. They work with brand and marketing agencies to engage with the five million influencers contained in their database. Lefty does all the heavy lifting for you including creating the brief to arranging the contractual agreements. They have worked with some major companies such as Uber, Airbnb, Hilton, and Absolut.
Mediakix
Mediakix is an influencer marketing agency focused on influencers using social media platforms like YouTube and Instagram, as well as newly-emerging social media channels. Their focus on innovation and growing social channels provides clients with fantastic ROI.
Open Influence
Open Influence is an award-winning creative and strategic influencer marketing agency. Using a top-down approach, our dedicated creative team designs influencer marketing strategies that result in cohesive brand experiences while celebrating individual creativity.
Outloud
Outloud is a full-service influencer marketing agency that creates & executes strategic campaigns that deliver real results. Over their 12+ years doing influencer marketing, they’ve helped launch campaigns for more than 250 popular consumer brands, facilitating over 22,000 sponsorships with more than 8,000 impactful creators.
PopShorts
PopShorts specializes in mobile-focused social influencer campaigns. They possess audience data on more than 50,000 influencers, so they choose who they work with deliberately. They select the best channels and influencers for a campaign, based on client goals and available data.
Pulse Advertising
Pulse Advertising carefully designs and executes tailored campaigns to make sure they receive the attention they deserve by connecting them with their network of social media influencers and their followers, your target group. Pulse Advertising services include brand awareness, brand re-positioning, market entry, product launch, and social strategy. Their focus is on fashion, beauty, fitness, travel, and lifestyle.
Reign Agency
Reign Agency is a multicultural influencer marketing agency that designs and executes custom influencer marketing strategies and campaigns made for multicultural audiences. Through the largest global network of multicultural influencers, brands are able to reach and engage target audiences. They have collaborated with Amazon, Alice+Olivia, New Look, CLUSE, and more.
Shane Barker
Shane Barker is an accomplished digital marketing consultant who specializes in influencer marketing campaigns. Shane has built an impressive list of accomplishments, from working with celebrities on digital reputation management to helping some of the largest brands in the world understand and leverage the power of social media influencers. As a regular contributor to publications like Inc.com, The Huffington Post, CMO, Social Media Examiner, Social Media Week, MarTech Advisor, and many others, he continues to grow, and share his knowledge in the influencer space.
Silkworm Social
Silkworm Social is an influencer talent agency and provides opportunities for brands and influencers to come together and generate authentic, engaging content that’s specially engineered for organic shares, increased traffic, and higher conversions. The results-oriented team at Silkworm Social is dedicated to serving both influencers and companies by creating brilliant partnerships that are beneficial to both parties.
Social Match
Social Match is an agency based in Germany that focuses on Instagram influencers. Social Match works with you to develop an individualized campaign which means they help with research and matching the best influencers for your brand and your goals. They take care of running the campaign for you.
Socialyte
Socialyte is a full-service agency and handles everything from strategy, content creation to execution. Socialyte works closely with you to develop and manage a customized influencer marketing program. Campaigns are crafted to realize predicted reach and engagement goals, ensuring the success of each and every one of your influencer programs.
Socioar
Socioar is creative digital communications agency. Socioar helps clients with everything from brand identity, website design and social media marketing to digital PR, reputation management, and influencer marketing.
StackInfluence
StackInfluence is a micro-influencer agency focusing on the Amazon marketplace — They’re first movers in the Amazon influencer marketing space. Their network of vetted micro-influencers, proprietary management software and cash-back rebate program help create curated digital content and drive high valued traffic to Amazon listings. For merchants, this increases rankings, sales and brand awareness while eliminating the hassle and risk of influencer transactions.
Stargazer
Stargazer brings a unique approach to influencer marketing for e-commerce businesses and mobile app companies.
Their clients are leaders in performance marketing like Poshmark, Mercari, Instacart, Reddit. Their automated solution searches and values influencers based on likely performance metrics, rather than brand awareness metrics. They persue an ROI-based model.
Sway Group
Sway Group is a full-service agency that combines traditional digital advertising methods with an emphasis on influencer marketing. They recruit, contract with, and communicate with influencers for you. This allows you to streamline your marketing campaigns and reduce the time spent micromanaging individual influencers.
The Amplify
The Amplify is part of the You & Mr. Jones, the brand technology company. The Amplify uses influential social media creators to distribute content for clients to amplify their message. They are only interested in partnering with “A-List” brands.
The Cirqle
The Cirqle is an exclusive network of influencers with just 9,000 on its database. That might seem a small number in comparison to other platforms, but The Cirqle prides itself on highly creative and quality campaigns. It has worked with brands including Samsung, Belstaff, Oliver Sweeney, and Made.com.
The Influence Agency
The Influence Agency is a team of digital marketing professionals that specialize in custom digital advertising strategies for brands and influencers around the globe. For agencies, they offer an extensive list of influencers in all categories with identifiable brand affinity. This means connecting you with influencers that fit perfectly with a brand image – creating a more authentic campaign. For influencers, they provide unique business opportunities to leverage their following, in order to promote and endorse some of the biggest brands in the world, while getting paid to do it.
THE INFLUENCER MARKETING FACTORY
The Influencer Marketing Factory is a global influencer marketing agency that helps brands and companies get in front of Gen Z and Millennials, creating and managing influencer marketing campaigns on TikTok, Instagram and YouTube.
THE INFLUENCE MARKETER
The Influence Marketer, Tom Augenthaler, is an accomplished consultant in influencer marketing strategy and campaign design. With a distinguished record to back him up, Tom helps entrepreneurs, business owners, and marketing teams leverage the power of influencers to boost brand awareness and generate strategy-driven ROI. As a contributor to Social Media Examiner, Social Media Today and The Beauty Influencers he shares his thought leadership and knowledge.
The Mobile Media Lab
The Mobile Media Lab focuses on Instagram. The MML Network is made up of influential Instagrammers and talented photographers around the world who create and share stunning images for clients. The MML works with you every step of the way from campaign development through influencer activation to ensure your goals are met.
The Motherhood
The Motherhood is the mother of all influencer networks. They connect brands with key consumers through a network of smart, passionate influencers from millennials to lifestyle-focused to moms and beyond. The Motherhood specializes in connecting brands with the right influencers – women and men who feel a personal connection to the brand objectives and harness that connection to create authentic, impactful sponsored content. The Motherhood’s neighborhoods of influence play a key role in helping to drive engagement and increase sales, sparking deep loyalty among consumers, and our work with them generated more than 3 million online impressions every single day of the past year. The core of their network is The Mometer: a proprietary database and project dashboard filled with insights on the top influencers in food, fashion, tech, DIY and beyond – all of them trusted bloggers they’ve gotten to know over the years.
The Story Teller Marketer
The Storyteller Marketer, founded by Jason Quey, helps e-commerce stores, small businesses, and startups spread their story faster, by combining the power of content and influencer marketing. They offer a six-week, money-back guarantee. If you don’t think they’re on track to deliver the results you desire, they’ll give you a full refund.
Trepoint
Trepoint focuses on influencer marketing, as well as SEO, SEM, and PR campaigns. By providing a comprehensive online marketing strategy that includes influencer marketing alongside traditional digital advertising techniques, Trepoint allows smaller brands to consolidate their advertising and marketing campaigns under one roof.
VaynerMedia
VaynerMedia is full-service digital agency built for the now. Led by Gary Vaynerchuk, VaynerMedia partners with clients to drive their business outcomes with best-in-class modern video production, media planning & distribution, influencer marketing, Google & Alexa voice services.
Viral Nation
Viral Nation is a talent agency representing top social media influencers on Instagram, YouTube, Facebook Twitter Snapchat & Musical.ly. They have the largest exclusive talent network in the industry and they specialize in creating content, for top brands, through their influencers in the most organic way possible.
Vizified
Vizified is a Pinterest focused influencer marketing agency. Their process starts with doing a deep dive to understand your brand/company in detail. Vizified then works with Pinterest influencers to create attractive visuals of your product and then develops a storyline to accompany the visuals. The influencers then share this content with their followers — driving awareness and engagement for your brand.
Wellness Amplified
Wellness Amplified is the ONLY influencer marketing agency focused on the breadth of specialties in Health, Wellness + Nutrition. They have access to the largest community of credentialed health & wellness influencers with digital followings. They strategically partner brands with these experts – healthcare professionals, wellness practitioners, and healthy lifestyle advocates, offering marketers the ability to reach health-minded, wellness-aware consumers AT SCALE.
2: Influencer Management Platforms
Looking to handle your campaigns with social media influencers in-house?
These influencer marketing platforms will help you connect with industry professionals, content marketers, publishers, content creators and influencers of all kinds.
They can also help you set up and manage campaigns and measure your ROI.
All in one place
Activate by Bloglovin’ Rebranded https://try.activate.social/
Activate by Bloglovin’ provides an easy method by which your company can connect with over 100,000 influencers across dozens of social channels. With this platform, companies can create custom content, amplify it, and measure the results of past campaigns to continually improve their reach. Companies using this service include H&M, Snackwell, PUMA, Aveda, BirchBox, and more. (Note: Bloglovin’ bought Sverve in February 2016).
Adly
Adly connects agencies and brands with influencers and celebrities with a focus on engagement, leads, and sales. This platform works with influencers across all popular social platforms including YouTube, Facebook, Instagram, Pinterest, Twitter, LinkedIn and even Google Plus. Adly has worked with some of the world’s most famous brands including Microsoft, Coca-Cola, Samsung, GE to name few.
Affable
Affable is an influencer marketing software providing solutions for enterprises, agencies, and D2C e-commerce. Their AI-driven platform allows you to plan and execute your influencer campaigns strategically – from finding you the best suitable influencers to measuring their impact. Affable tracks influencers across different social media channels like – Instagram, TikTok, YouTube, and Facebook.
AdvoWire – No longer available
BillionBlogs – No longer available
Blogfoster
Blogfoster is based in Germany and bills itself as the leading platform for influencer and blog marketing. It says it has over 35,000 influencers on its database has worked with 400 brands creating over 15,000 collaborations. Blogfoster works primarily with bloggers, Instagrammers, and YouTubers and provides a platform that connects them with brands alongside robust reporting analytics.
BlogMint – No longer available
BrandBacker
BrandBacker is an online influencer content marketing platform. It connects you with who you want to get exposure with on blogs, vlogs and social networks to thousands of influencers looking for opportunities. BrandBacker helps clients like you reach millions of new customers and influencers while tracking every read, click, share, like, tweet, reblog & more.
Brandnew
Brandnew’s software allows you to discover content creators across all major social media channels. Track all data sources on one platform and discover the total impact of your creator (influencer) marketing. Social networks include Instagram, YouTube, Blogs, Snapchat, Twitter, and Facebook.
BrandSnob
Brandsnob is a multi-national influencer marketing platform with an intuitive, streamlined mobile application – you could think of it as a “Tinder for influencers.” Influencers can browse brand campaigns and apply for the sponsorships while brands can quickly and easily create campaigns right from their mobile phones. Currently, BrandSnob focuses on Instagram but has plans to expand across other social channels.
BuddyMarketing
Buddy Marketing, founded in 2016, is a growing nano-influencing and digital marketing platform that leverages the power of friend-to-friend marketing for brands and businesses. Equipped to provide everything from content marketing to social media engagement, Buddy Marketing is the only company in the world to focus specifically on nano-influencing and providing brands with organic, grassroots marketing potential through friendly recommendations. As a result, Buddy Marketing provides jobs for individuals around the world while delivering online marketing results to interested businesses.
Buzzoole
Buzzoole is a social media advertising platform that allows advertisers to identify social Influencers and brand advocates on any social media channel. Using the Buzzoole platform, you can engage influencers in a fully automated way by providing special offers or inviting them to exclusive events, thus stimulating the buzz around your products and services. Buzzoole helps influencers to optimize their online presence and engagement within their social network. It helps them become influential in subjects in which they have the expertise and teaches them how to become a potential brand ambassador.
Buzzweb Rebranded https://hypeauditor.com
Buzzweb is a marketplace connecting brands to social influencers across various verticals including sports, lifestyle, gaming, entertainment, fashion, beauty & more. Their niche is top-rated micro and medium bloggers with 5k to 400k followers. They work with brands, SMBs and agencies as well.
BzzAgent (bought by PowerReviews)
BzzAgent is an online platform that connects brands with over 1 million volunteer reviewers, bloggers, and individuals who spread brand awareness through Word-Of-Mouth (WOM) marketing. Individuals can sign up for the site and earn “MyPoints” rewards for honest reviews of products and services, while advertisers can benefit from organic reviews and product recommendations.
Collabary
Collabary by Zalando is an influencer marketing platform, which enables brands to streamline their entire influencer marketing campaign execution. Collabary covers the campaign creation, the discovery of influencers and the management of their participation above all social media channels. Currently, more than 3500 screened Influencers are on Collabary. About 100 Brands – mainly active in the lifestyle industry like fashion, food, and beauty – have run around 200 successful campaigns and created over 5000 authentic content pieces. YouTube was recently implemented as an additional channel to the campaign flow with audience data now accessible.
ContentBLVD – No longer available
CREATION Pinpoint
CREATION Pinpoint is an influencer marketing platform focusing on the healthcare marketing industry. It allows healthcare marketing and communications professionals to isolate and analyze social media conversations from over 500,000 healthcare professionals including doctors, nurses, and physicians.
Crowdly
Crowdly is geared to large consumer brands and focused on cultivating brand advocates. Crowdly believes you have a huge locked asset of authentic customer advocates. It claims it can help you unlock this base of consumers who organically love your brand, tell their friends about your brand, and have the influence to drive new customers and revenue for you. They don’t like the idea of using rentable “influencers” as they see it as ineffective and potentially damaging to your image.
Crowdtap
Crowdtap has been around since 2009 and partners with brands to offer member influencers opportunities to provide feedback, be creative, and get rewards & free sampling of products. For brands, Crowdtap connects you to a motivated community of people who power your brand conversation with their opinions, ideas, and experiences.
Dovetale
Dovetale is a self-service platform. Their process involves four simple stages: Discover (find your influencers), Network (choose and manage who you want to work with), Payments (low and easy to do) and Measure (your results). Dovetale comes from the startup program, Expa Labs.
Exposely – No longer available
Exomatch – No longer available
FameBit
FameBit is a comprehensive online influencer platform that offers simple connections with thousands of top influencers on Twitter, YouTube, Instagram, Facebook, Tumblr, and more. Featuring a simple budgeting tool, a comprehensive content creator selection process, and deep analytics that allow you to drive engagement, FameBit boasts more than 60,000 partnered content creators and 17,000 brand partners. [Purchased by YouTube]
FAMEPICK
Famepick‘s goal is to create celebrity relationships that don’t just drive engagement and sales but also appeal to customers on an emotional level. Emotion creates a connection between your brand and prospective customers that lasts beyond the social news feed and creates a loyal following.
Fango
Fango is an online influencer platform that features over 35,000 content creators and influencer partners, and combined reach of over 400M+ views. Brands and agencies sign up on their website, connect with each other, and collaborate on budgets, content proposals, and more.
FindYourInfluence
FindYourInfluence (FYI) makes influencer marketing measurable, scalable and profitable for your brand, agency and influencer partners. FYI connects more than 100,000 high-value influencers to brands and advertisers. FYI claims to have completed more than 10,000 campaigns for over 500 brands, ultimately driving 3 billion impressions across blogs, Facebook, Instagram, Twitter, YouTube, Vine, and Pinterest.
FOHR CARD – No longer available
Fromote – No longer available
Grapevine
Grapevine is YouTube-centric and geared for brands and agencies. They work with YouTube channels who possess a minimum of 10,000 subscribers and who upload consistent content. Grapevine has their own analytics engine to help you find the most popular influencers. The influencers are offered product packages in exchange for reviews.
Hollyfy
Hollyfy is a brand integration platform connecting entertainment influencers to brand marketers like you. Influencers create their own page on the Hollyfy site and smartphone app. Here they provide brands with information on the type of content they create, their audience and the kind of work they’re looking for. Hollyfy uses predictive analytics, machine learning & algorithmic matching for effective branded entertainment and new media opportunities.
Hype Factory
Hype Factory matches influencers with clear metrics and brands for creating a great ad content and guarantee fairness of each deal.
Hypetap
Hypetap is based in Australia calls itself a marketplace for brands, agencies, influencers and talent managers. Each influencer on the Hypetap platform is individually selected by-invitation-only. Their database of around 3,000 influencers is small in comparison to other influencer marketing platforms but the quality is high. Hypetap has worked with brands such as Nestle, Disney, Uber, and Nespresso.
HYPR (Bought by Julius in March 2020)
HYPR offers a way to make influencer marketing easy. With HYPR, you can find and understand the social following of almost every influencer in the world. They provide you with easy, understandable, and actionable data in a quick-read format that will help you select influencers who can boost your marketing efforts and drive engagement.
IFDB Talent Dashboard
IFDB Talent Dashboard (ifdb.com) is a relationship management platform that helps marketing teams manage, track, and measure relationships with their brand’s network of influencers and creators. It’s a game changer for marketing teams and agencies working with internet talent: it provides deep profiles, makes reporting easy, and delivers better ROI on content and influencer marketing programs. Starting at $79/month for a single user account.
Ifluenz
Ifluenz is a pay-as-you-go influencer marketing platform that has 20 thousand registered and approved influencers in its database. Their thousands of influencers have a highly engaged audience. They have more than just large followings, they generate action, and are influential in a wide range of interests and demographics. Ifluenze has an influencer screening process that ensures that your campaign reaches the right audience for best results.
Infuence.co
Influence.co is a free and premium influencer marketing platform that helps influencers showcase themselves and connect with interested brands like you. An influencer’s page on the platform includes links to their social profiles (Twitter, Instagram, LinkedIn, YouTube, Snapchat, etc), their recent Instagram photos, their engagement rate, the brands they’ve worked with and how much they charge.
Influencer
Influencer (founded by Ben Jeffries and Caspar Lee) is committed to bringing the best content marketing experience to Agencies, Brands, and Creators around the world through its innovative software. These guys love social media and care deeply about making influencer marketing easy and scalable for everyone. They really like working with everyone; from start-ups to global brands and being a part of your journey to success.
Influenster
Influenster is an online platform primarily focused on partnering with influencers and content creators in the “product review” space. Influenster features a dedicated online community of over 3 million product reviewers, and partners with businesses to create product reviews and custom content that will boost engagement and drive sales.
Influicity
Influicity is perhaps the largest platform on our list, featuring access to 10 million influencers through their proprietary online software. Their software allows you to connect with Twitter, Facebook, Twitter, Tumblr, and YouTube content creators, and manage your relationships and campaigns from a single, easy-to-use campaign management tool. Intuitive budgeting and analytics tools round out the feature set of this platform.
InNetwork – No longer available
InsightPool Rebranded https://www.trendkite.com/
InsightPool bills itself as the “Google for influencers.” Use the search bar the same way you would use Google. Type in multiple topics to filter through influencers from more than 100 social networks, including Facebook, Twitter, Instagram, and Pinterest.
Intellifluence
Intellifluence is focused on smaller businesses who need a simple, cost-effective way to engage with influencers. Plans are very affordable, and an intuitive design and interface allow even inexperienced marketers to quickly and easily find cost-effective influencer partners.
IZEA
IZEA combines a comprehensive online influencer platform with managed services, occupying a middle-ground between a traditional advertising agency and an influencer platform. You can choose to connect with content creators on your own through their platform, or partner with their team for managed content and advertising services.
Jamballa
Jamballa matches bloggers and brands together based on criteria they specify. This means bloggers are never hassled by products they are not interested in and businesses are only connected with bloggers who want to work with them. Jamballa says they are like eHarmony for blogs and brands. They also offer press release services.
Julius
Julius is a data-driven influencer marketing platform. It gives you access to rich data on 50,000+ influencers, researched by a team of real people, with insights spanning an influencer’s content style, interests, past brand work, audience demographics, latest news and more. Julius has more than thirty searchable data points so you can find the right influencers that speak directly to your audience.
Juulr
Juulr is an influencer advertising automation platform which specializes in the optimization of the CPE (cost per engagement) for brands and organizations. Simply create a profile and you can start seeing real-time insights and information. Juulr gives previews of the influencers with snapshots so brands can assess their eligibility. If you like an influencer, you can extend an invitation to them which will be either accepted or rejected depending on basis of pay, necessities provided, dates and various other factors.
KashKlik
KashKlik is a fully integrated influencer platform. It enables advertisers to create campaigns and pay per click. You can track the performance of your campaigns with concrete metrics so that you only pay for real engagement. The KashKlik platform provides the most effective way to exploit the potential of influencer marketing, with easily measurable ROI. For influencers, KashKlik allows you to monetize your audience by creating promotions in which you will be paid to share advertisement campaigns. With KashKlik you get paid for each follower who clicks a link you are promoting. The bigger your audience and the more engagement you are able to generate, the more you will get paid.
Koodzo – No longer available
Linqia
Linqia brings the science and accountability of online media to influencer marketing through a results-based approach called influencer media. Linqia’s AI-driven platform continuously learns and improves, matching brands with the right mix of creators who will deliver concrete business results. The platform also serves as a digital content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.
Lissted – No longer available
Markerly
Markerly is an end-to-end influencer marketing solution dedicated to connecting brands with real people to deliver authentic and successful brand affiliations. With Markerly, you can build your own branded influencer network with full campaign management capabilities and influencer CRM tools — or, you can have them manage all of that for you.
Mavrck
Mavrck is focused specifically on connecting brands with “micro-influencers.” These micro-influencers usually have a following of 10K-100K on major social media websites, and represent a very cost-effective method of utilizing influencer advertising. Their platform is available both online and on mobile devices, and they’ve partnered with brands like OREO, Old Spice, P&G, and Converse.
Mustr
Mustr helps you and your team organize your network of journalists and bloggers. That way, you can concentrate on improving your relationship with them. It was developed by a team of PR professionals and corporate communication managers who were tired of looking for a powerful PR solution that would fit all of their needs.
Niche
Niche is a platform that provides creators with the ability to understand and activate their social presence across all networks. Niche, a part of the Twitter family since 2015, works with creators worldwide alongside top brands to develop authentic and resonating branded content. Niche works with industry-leading brands on a campaign-by-campaign basis, you can attend exclusive meet-ups / events with creators from all over the world and access analytics across all of your major social networks.
NeoReach
NeoReach is a comprehensive platform that enables marketers to unify and streamline every part of their influencer marketing: from influencer search, follower analytics, and audience reports. Their technology indexes the social web in real time, providing detailed insights to create lists and select influencers. NeoReach also enables campaign automation as well as tracking and reporting.
Octoly
Octoly is French based and YouTube-centric. Octoly is brand management software that enables businesses to get their products featured on YouTube videos to get increased visibility. Octoly is a three-step process and starts with brands offering “creators” (influencers) free products to try and review. Step two is creators then apply to review the products, and step three is brands and their products being featured in video reviews.
Peg
Peg is a YouTube influencer marketing platform that currently works with 1,500+ companies across 169 countries. It uses data analytics software that matches the most relevant YouTubers with the right brands – like you. It does this by allowing you to learn if the YouTuber has referenced your brand in previous videos. Peg also includes some of the most popular YouTubers and works with managers and agents to connect the best talent with the world’s leading brands.
PopularPays
PopularPays is a platform connecting content creators with brands who want third-party content to tell their stories. It starts with the brand creating a campaign, the influencers apply to participate, the brand selects the ones it wants to work with and the influencers then create the content.
Qoruz
Qoruz is an influencer discovery and outreach platform that enables brands to create and grow influential micro-communities to amplify their brand affinity. Qoruz boasts of more than 1 million indexed, global social profiles in its database, and their search engine scans and indexes almost 400,000 profiles every day. They have segmented influencers over more than 140 categories and their keyword search functionality works with more than 1 million keywords and phrases.
Reelio (now FullScreen)
FullScreen In collaboration with the world’s leading talent and brands, they create content differently. Their network, their technology, and their services change the way content is produced, distributed, and consumed by more than 600 million massively engaged subscribers. FullScreen is headquartered in L.A. and were founded in January 2011 by CEO George Strompolos, a co-creator of YouTube’s Partner Program.
Revfluence (now AspireIQ)
AspireIQ is an influencer platform that streamlines influencer discovery, management, and analytics, making it easy to build authentic influencer relationships at scale.
RhythmInfluence Rebranded https://www.rhythmone.com
RhythmInfluence is an online platform dedicated to cross-platform content creation. Their proprietary tools allow you to connect with influencers on Snapchat, Blogger, Facebook, LinkedIn, Instagram, Pinterest, Youtube, Twitter, and more. Interestingly, they split their influencers into three primary categories – photo-based content, text-based content, and video content. This allows you to choose the most appropriate strategy, and find influencers who will provide the content that will engage your customers.
ScribbleLive
ScribbleLive is an influencer platform that’s focused on connecting brands with content creators, and providing smart tools that allow brands to deliver their content effectively, and with maximum ROI.
Sideqik
Sideqik is an influencer activation platform where you recruit, manage, and activate influencers who return results. Through Sideqik you can set up and manage campaigns, get analytical insights about your influencers and measure results. Sideqik also offers some consulting services.
SociaBuzz
SociaBuzz is based in Indonesia and connects advertisers with influencers. Through SociaBuzz, advertisers have the ability to promote their products and services on social media through influencers easily and quickly. Influencers can earn revenue by promoting the advertisers products and services.
Socialix
Socialix is an influencer activation platform that acts as an end-to-end solution for running effective influencer marketing campaigns. Socialix technology detects optimal brand influencers, makes activations instantaneous and automatically tracks the performance of influencer content. With Socialix, you’ll spend less time doing manual research, cold-outreach and managing communications with influencers. You’ll be able to focus on the things that really matter, such as campaign optimization, strategy enhancement, and data analysis.
Social Native
Social Native connects brands with epic content creators, like you, to create authentic and compelling branded content. Join the platform to collaborate on fun campaigns with the brands you love. Choose the campaigns that work for you, create unique and inspiring content, and earn rewards!
SocMetrics
SocMetrics provides a Web-based self-service platform that helps you to identify existing influencers for your niche, understand the most promising advocates, engage your target list, drive your messages and actions and monitor and analyze your campaign ROI.
SocialSeeder
Socialseeder bills itself as an all-in-one platform. Using SocialSeeder, you can run referral, affiliate, influencer marketing, and advocacy programs in one place. Using SocialSeeder, you can identify and recruit your “ambassadors,” activate them and run multiple, targeted campaigns, engage with them to develop relationships and harvest and monitor every stage of the process.
Style Coalition
Style Coalition is an influencer marketing platform that helps brands tell stories by engaging its network of creative power influencers. Style Coalition has spent just under a decade building and fostering relationships with top lifestyle influencers who have proven successful for brands. Their strongest relationships include the most sought-after celebrities, digital influencers, top models and other industry tastemakers. We capitalize on influencers’ highly-engaged, loyal audiences across blogs, Instagram, YouTube, Facebook, Snapchat, Twitter and Pinterest to tell brand stories, increase brand engagement, help with brand sentiment and ultimately, drive sales and deliver ROI.
Surgge
Surgge is a platform for marketers which enables them to search, discover & launch campaigns with hand-picked premium social media accounts.
Shushivid
SushiVid is a Southeast Asia based influencer marketing platform specific to the Asian market. It claims first mover advantage here. Sushivid works by allowing influencers to browse campaigns on the site so they can submit a proposal on the ones that they find most interesting or relevant.
Tapinfluence (bought by IZEA)
Tapinfluence provides a smart online platform that connects marketers with influencers and boasts powerful automation tools that help smaller business or agencies maintain more control over their influencers – without spending time micromanaging them.
Tempesta Media
Tempesta Media was founded in 2011. It is a content and influencer marketing platform delivered as managed service for digital agencies and enterprises. Using their proprietary brand value technology, Tempesta Media can accurately and predictably measure each influencer’s ability to drive engagement and action before a single dollar is spent by customers. The result is a micro-influencer program that drives prospects deeper into the sales funnel.
TheSALT
TheSALT helps you identify potential influencers, communicate with them about your brand and turn them into brand ambassadors. TheSALT has built a database that has in excess of 46,000+ registered potential brand advocates. Each individual has completed a 60-question entry form that covers lifestyle, daily activities, brand consumption habits, shopping habits, and family life and travel habits. This process has provided them with rich data about each person, which they filter to ensure that: They are emotionally engaged with your brand message; Sharing information, solving problems and helping others is an integral part of their personality; They have a need to contribute and be recognized; Alignment to influencers within communities represents the exact target market you need.
Tidal Labs
Tidal Labs‘ proprietary ContentMetric® influencer platform combines all the tools needed to manage influencer activations in one enterprise-grade stack. This makes it simple for companies to manage influencer networks, campaigns & destinations. Their influencer CRM/CMS brings together social profiling, influencer management, content, commerce, and analytics together into one tool. Tap into Tidal Labs’ 50k+ editorial micro influencers to get your brand’s private influencer network going.
TRIBE
TRIBE is a self-serve influencer platform focused on Twitter, Facebook, and Instagram, and provides powerful tools to connect brands with influencers and content creators around the world. Simple budgeting and content brief tools allow individual content creators to bid on projects, and a large network of content creators ensures you’ll always find the right influencer for your campaign.
UnityInfluence
UnityInfluence is an influencer marketing technology product designed to make influencer advertising easier for everyone involved. With our AI matching software, we’re able to match brands and influencers effectively and speed up the entire brand collaboration process. Unity believes in making influencer marketing effective at any budget. The starting price is $200.
Vazoola
Vazoola is a platform connecting companies and brands with thousands of key online influencers. Their vetted content creators write articles, make videos, share on social media, and run promotions, and use that influence to promote our advertisers. Vazoola also provides extensive metrics and data analysis to create high-efficiency campaigns.
Veloce
Veloce is an influencer directory focusing on quality rather than quantity. The directory contains 3K+ highly targeted, hand-picked influencers that you can filter by all the world’s countries, 8 niches, 5 social platforms, follower count, and gender. Different from most other directories, all influencers in the Veloce directory are carefully selected and hand-picked by our team and need to meet several strict criteria such as high engagement, no fake followers, and be a true influencer over people to be granted a space. Great results are achieved by quality influencers, not quantity, and this is something we believe was missing in the influencer directory space.
Vetterview
Vetterview is a Forbes and HuffPost featured online, subscription free influencer marketplace, connecting influencers and content creators directly with brand collaboration opportunities. The marketplace eliminates barriers to entry for marketers, business owners and influencers alike. Vetterview empowers collaborations across Instagram, Facebook, YouTube, Twitter, and blogs. In addition to the marketplace, Vetterview offers a Managed Influencer Campaign Service that acts as an outsourced influencer marketing team for brands as well as a white label option for agencies, freelancers, and consultants.
Webfluential
Webfluential has been developed as a platform which acts as a ‘one-stop-influencer-shop’. Their technology provides the convenience of being able to search for relevant influencers, shortlist potential candidates, brief participants on requirements, track workflow, monitor results, unpack learnings and manage logistics like payments. This platform is for marketers who choose to utilize the platform rather than work directly with influencers for convenience, expert guidance, resource support and professional campaign management.
Whaler
Whaler makes collaborating with Instagram content creators a lot easier, more structured and above all else, more scalable. Whaler carefully chooses and vets every single content creator based on the creativity and quality of their content, their engagement with their audience and their suitability for collaborating with brands. It’s all about quality, not quantity. Whaler’s smart algorithm uses this information to make the best matchups between content creators and brands. It’s then down to each content creator to decide if it’s a campaign they think they are suitable to be a part of. All this helps ensure the best results for both the content creator and the brand. If you’ve got a campaign budget of at least $25,000 then you can use Whaler’s managed campaign service where their team takes care of content creator selection,
3: Industry Tools For Influencer Marketing
No matter that, you’ll need some robust tools to help you stay efficient and effective when working with influencers.
Tools can help you with identification, tracking influencer content and measuring your return on investment.
They can also help you with social listening, so you stay tuned with what’s happening in your niche.
Below is a list of some of the handiest and most powerful influencer marketing software tools available.
Check ‘em out!
AdLib Media Group Rebranded https://www.getadlib.com/
AdLib Media Group makes it easy to scale influencer campaigns with positive, measurable ROI by amplifying influencer content to wherever consumers are, at any time – on the world’s most popular and premium sites and apps. This includes Unlimited Content Lifetime, Automated Creative Transformation, Guaranteed Views & Unlimited Frequency, Predictable & Efficient CPMs, Zero Effort to Scale Campaigns and Deep Insights & Analytics. Are you maximizing your influencer marketing?
Adly
Adly is a digital marketing software and services provider. They connect brands and agencies with influencers and celebrities to reach further, engage more deeply, and drive leads and sales. Adly’s tools offer a way to boost engagement and generate earned media using data-driven audience targeting, in-stream social advertising, and real-time events that result in direct sales and actionable insights.
Alltop
Alltop is similar to your standard search engine because you can choose to search for a single keyword or browse through the hot topics that are currently trending. If you find a blog in the list that is “industry recognized”, and has a good social following, then you will be able to track down the details of the writers that are involved and reach out to them.
Ambassador
Ambassador enables you to run referral, affiliate, influencer, and advocate programs on a single platform. An intuitive interface puts marketers in the driver’s seat. Their solution simplifies the entire process, from day-to-day management to reporting and communication. Ambassador claims to be an easy to manage platform offering: An easy-to-use visual editor, automated workflows, pre-built designs and templates, robust customer and affiliate portals and seamless integrations.
Assembly Rebranded https://assmb.ly/
Assembly enables you to bring all your influencer marketing campaigns into one platform. It provides a place where you and influencers can connect and converse on projects together.It also has a payment system set up so the influencers can get paid for their work directly through the platform. Note: It also provides a white label service for brands and agencies to brand the platform as their own.
Awario
Awario is primarily a social media monitoring tool but also helps you identify your influencers by finding mentions of your brand or your industry online through keywords. It shows you the influencers in the hierarchical order based on their followers, subscribers, shares, and website traffic – so it does a bunch of work for you. No matter what your interest area is, Awario can help you find influential people there.
BlogDash
BlogDash has been around since 2011. BlogDash is an easy-to-use blogger outreach software platform that streamlines communication between PR agencies/brands and bloggers. Using BlogDash, you can find top influencers and bloggers in their niche, engage them with offers, hire them to write content and reviews, and keep track of their efforts and progress.
Brandwatch
Brandwatch is a social listening tool that gives you instant access to conversations from every corner of the public web as they happen. Brandwatch coverage represents the world’s largest source of public data, so you can listen to all your customers, wherever they’re talking. Use their social listening tool to find insights quickly for marketing measurement, competitor benchmarking, influencer identification and outreach, market research and reputation management.
BuzzStream
BuzzStream is designed to help you build relationships with influencers. You can use the tool as an influencer/marketing CRM. Use their search tool for prospecting influencers or easily import your own lists from spreadsheets, URLs, or even Google search results. They also have a Chrome extension that lets you do this from anywhere online. You can build lists for link building, promoting content and blog posts. It also lets you manage conversations and templates easily.
BuzzSumo
BuzzSumo is one of the single most popular tools that influencer marketers use today. Using BuzzSumo, it’s easy to research what topics are popular among your target audiences on Facebook, Twitter, Pinterest, and more. You can also get an in-depth look at the content your competitors are producing, and quickly identify individual influencers who are willing to partner with your agency or company.
CloutHQ
CloutHQ helps take your influencer marketing to the next level by providing a suite of tools designed to streamline and optimize your influencer relationshipsis. They offer a dynamic influencer platform that allows you connect and collaborate with influencers at scale. It is designed to give you the relevant information you need for sourcing and collaborating with influencers. CloutHQ is on a mission to become the first influencer database that allows everyday people to find, qualify, and hold influencers accountable with a suite of tools designed for efficiency.
Collabor8
Collabor8 enables brands to find and cultivate new relationships with influencers all within a single iPhone app. Using Collabor8, you can manage collaborations across all communication platforms and never miss anything. Collabor8 enables you to search for new influencers to work with, you also have the ability to chat directly with them once you have agreed to collaborate with each other. When the time comes, you can also make and receive payments through the app. The best part is they don’t take an y cut out of the collaboration fee.
Commetric
Commetric Influencer Network Analysis (INA) is a patented methodology that combines sophisticated natural language search, entity extraction, free-text data mining, and dynamic network mapping technology. It discovers key influencers in the context of a conversation and visually maps their prominence and influence. Using this tool you can deep-dive into key influencers, emerging issues, topics and terminology driving conversations.
Followerwonk
Followerwonk helps you find, analyze and optimize for social growth. With this tool, you can dig deep into your Twitter analytics to learn more about your followers, find and connect with influencers in your niche, use visuals to compare your social graph to others and easily share your reports.
Fourstarzz
Fourstarzz is a meta-search engine focused on influencer discovery and outreach (aggregating the influencer inventories from multiple sources). Using it you can find new influencer partners with incredible precision, and narrow down your choices based on their audience size, platform, and more. Fourstarzz also has a new tool – the Influencer Marketing Campaign Designer. They believe this is unique to the industry and especially helpful for inexperienced marketers.
Gen.Video
Gen.Video is about video storytelling and they claim to be the only do-it-all video platform for influencer marketing and e-commerce video. As you likely know, 92% of consumers trust recommendations from peers over brands, so Gen.video’s influencers have highly engaged subscriber bases and specialize in making product videos that educate and excite shoppers – including for Amazon.com.
GRIN
Grin helps you find your ideal influencers by searching their database of thousands of prospects, all filterable by location, engagement rates, and social network. You can even see their content and verified contact information, eliminating the need for internet stalking. Own your outreach with Grinʼs outreach tools: Narrow down your selects with their collaborative lists; Reach out to unlimited influencers using their proven templates; Then monitor your success so you can optimize where needed. Their management tool enables you to brief the influencers better, create specific assignments to the influencers to create the content you want, and track everything from influencer content to shipment status. Grin also takes care of influencer W-9s along with how and when you pay.
GroupHigh
GroupHigh is focused on both bloggers and social media influencers, allowing you to partner with key content creators across both traditional blogs and newer platforms like Twitter, Facebook, and more. Their most unique feature is their comprehensive blogging search engine. You can search through more than 15 million blogs, sort them by reach, location, MozRank, content type, and more. If you’re looking to partner with bloggers for sponsored content, GroupHigh is a very powerful tool indeed.
iambassador
Iambassador is a tool specific to the travel industry connecting you with leading travel influencers from around the world. While not specifically a platform, iambassador provides marketing, content creation and education services between the two.
Iconosquare
Iconosquare is an Instagram-only social media marketing tool. It lets you see Instagrammers’ metrics and provides a continuously-updated list of the top Instagram influencers and brands on the platform.
Influencee – No longer available
Influencerdb Rebranded https://influencerdb.com/
Influencerdb is a data-driven software tool for influencer research and analytics. Find and analyze influencers and their target groups. Organize all your influencer relations in one tool built for teams and monitor all postings from influencers mentioning you or your competitors.
Inkybee
Inkybee is blog-centric and geared for agencies and is a suite of simple web-based tools to help you manage the entire digital outreach process from finding influencers through to measuring outreach campaigns.
Kasitoko
Kasitoko is an influencer marketplace where agencies and advertisers can access influencer inventory from all the networks that use Kasitoko’s SSP technology. They offer a free white label solution to manage and publish influencer campaigns on Facebook, Twitter, and Instagram. Kasitoko lets you create your own influencer network, with no need to invest in technology. Everything is streamlined and automatic, from influencer relationship management to analytics and reporting for your influencer campaigns.
Klear
Klear claims to possess an influencer search engine comprising 500 million profiles, 60,000 categories, and 5 years worth of historical data. With it, you can find and assess influencers and get social media analytics for Twitter, Facebook, Instagram, Blogs as well as Youtube.
Klout is kaput. Lithium sunset the Klout service on May 25, 2018.
Kolsquare
Kolsquare is an Influence Marketing campaign management solution that optimizes the communication strategies of brands and agencies in the face of new digital challenges.
Their technology enables professionals to identify the best influencers profiles, manage their influence marketing campaigns from A to Z, and measure their results and performance.
Kolsquare offers hundreds of clients (Coca-Cola, Danone, Publicis, Orange, My Jolie Candle, Lego, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and authentic partnerships with +1.5M K.O.L (Key Opinion Leaders) of +5000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and Youtube.
Kolsquare mobilizes the skills and expertise of 70 experts to provide brands and agencies with everything they need to better reconcile technology, performance and strategy.
Kred
Kred is somewhat similar to Klout, providing a platform where individual users can sign up, have their social profiles analyzed, and be categorized by their individual specialties, audiences, and expertise. Marketers can then browse these profiles to identify individual influencers who may be a good fit for their campaigns.
Launch Metrics
Launch Metrics software helps you find and engage influencers. Get a comprehensive look at them including comprehensive social metrics, published content, contact information and topics of interest. Launch Metrics software uses over 100 different ranking criteria to help you assess an influencer’s authority by topic. You can also get a clear picture of the influencer’s audience including gender, age group, and interests. Launch Metrics also gives you insight into influencers’ past brand engagements.
Little Bird
Little Bird is a very powerful tool that can be used to monitor engagement and content in a particular market segment. Little Bird lets marketers create custom market segments by importing .csv files and creating custom keywords, allowing marketers to understand what content is performing well in a given market segment. These powerful analytics tools are very useful indeed and can help inform your next influencer marketing campaign.
Lissted
Lissted helps you discover the true influencers in communities. They use specially designed algorithms to analyze influencers and to predict who is likely to matter most in a community on Twitter. They then blend the response of these influential voices with the general reaction on other social media like Facebook and LinkedIn. The result is the discovery of who and what matters online, grounded in real-world influence.
Mention
Mention shows you people who are already talking about your brand, then pick out which ones are influential. They have social listening dashboards and monitoring features that can help you build and reach out to a list of influencers to track campaign activity and monitor the social activity it garners. Mention can also help you create a report summarizing the results.
Ninja Outreach
Ninja Outreach is focused on reaching influencers, as well as generating business leads. This powerful tool is built around a customized metasearch engine that lists more than 25 million websites, social profiles, and other information. All of these results can be organized through powerful filtering tools, to help marketers drill down and find the right influencers for their campaigns. Ninja Outreach also includes a built-in CRM tool to help you stay in contact with your influencers, and a powerful set of analytics tools which can help you measure campaign ROI.
OpenSlate
OpenSlate measures and scores the value of YouTube video content for brand advertisers. OpenSlate’s proprietary data about content quality, brand safety, context and audience alignment powers the most effective auction-based YouTube strategies for many of the world’s largest brands. They claim to analyze 2+ billion metrics every day about more than 300 million videos that have been published by more than 850,000 YouTube channels.
Pitchbox
Pitchbox is a tool that helps you find influencers and manage your email outreach. It is a tool meant for agencies, publishers, and brands. The software is used by a variety of digital marketing types including SEO companies, marketers and growth hackers. Pitchbox is integrated with top SEO providers such as Moz, Majestic, SEMRush, and LRT which ensures that you only pull back the most authoritative influencers.
PowerReviews
PowerReviews delivers software and network products that empower brands and retailers to generate and display ratings, reviews, and answers to consumer questions—all within a single, flexible, multi-tenant SaaS platform. They don’t just generate more reviews, they get those reviews in front of more shoppers at the moment of purchase. They make sure consumers find your products and services while they’re shopping by syndicating your reviews to Google.
Publicfast
Publicfast helps every brand find the right influencers (over 35,000) across all social networks, and across the globe. You will find topics (over 35), which show your expertise in the best way, five major social networks are already live — all you need to do is join in (Facebook, Instagram, Twitter, YouTube, and VKontakte (VK) – with more coming soon.
Publishr – No longer available
Reachbird
Reachbird is a keyword based influencer search engine. Reachbird has 20 filters allowing you to target down to the finest nuance including e.g. country, city, gender, age or categories like professional athletes, actors or musicians. Using Reachbird, you decide which influencers fit your brand based on relevant KPIs like topic engagement rate, topic distribution, audience breakdown or ratings.
ROI Influencer Media
ROI Influencer Media offers breakthrough Predict technology, providing deep data on real audience engagement. Influencer campaigns include tracking total viewed impressions, video views, likes, shares, retweets, site visits, amplification and conversions. Through ROI, you can leverage talent to create the engaging custom branded content across the leading social platforms and your brand’s own sites and social media pages. They also build custom audience profiles using Predict technology for the extension and targeting of media campaigns.
Scrunch
Scrunch is an end-to-end influencer marketing tool, focused on providing an all-in-one package to marketers that combines a search engine, campaign management software, and influencer CRM tools. Scrunch also features optional managed content services – you can partner with Scrunch agency services to conduct your marketing strategy, in case you need to automate your influencer marketing campaign, or need additional assistance.
Shoutcart
Shoutcart is a marketplace to buy and sell Instagram influencer shoutouts. Looking for an influencer to mention your brand or product on Instagram? You can do it directly from the platform. It allows you to choose influencers from the Shoutcart database. Prices vary depending on the size and reach of the influencer’s platform. Once you’ve paid, upload your image or video along with the caption, your Instagram name and the time and day you want them to publish them.
Simply Measured Rebranded https://sproutsocial.com/
Simply Measured is geared for digital agencies and helps you understand your audience’s interests, influence, interactions, and i ntent. Simply Measured helps you with social listening, social analytics, content share tracking and conversion tracking. You can identify influencers, understand your target audience, and analyze emerging topics of conversation to strategically drive brand awareness. Learn who is talking about your brand, what they are saying, and where they are saying it.
SocialBlade
SocialBlade is an aggregator of YouTube, Twitch, Instagram, and other social media statistics including the number of subscribers/followers and how much content an influencer has posted. It lets you see the reach, activity and stats of each platform’s top social media leaders. SocialBlade also offers help to YouTube influencers to grow their channels more efficiently and effectively.
Social Junction
Social Junction is a multi-platform influencer identification tool. The goal is to make finding the perfect influencer for your project fun and easy. Their proprietary “Search and Match” technology allows you to perform deep searches (using over 60M keywords and search phrases & demographic filters) to create interactive pitches using real-time data across multiple social platforms.
SocialToaster
SocialToaster works through their custom fan engagement platform where you can empower your biggest supporters to act as word-of-mouth ambassadors for your brand; Content is sent directly to them through SocialToaster and they share with the click of a button.
TalkWalker
TalkWalker is an analytic tool that helps you discover your most important influencers. It’s social media analytics platform enables an in-depth study of your influencer universe including blogs, newspapers and which individuals are the most influential. To determine your effectiveness, results are sorted out under the categories of engagement, post number, and sentiment. This lets you watch the influencer metrics that you need to track.
Terakeet
Terakeet finds influencers who matter to your customers and inspire them to write about your brand. They have an ability to run unpaid influencer campaigns making their approach adaptable to a range of goals, from brand and product awareness to enterprise search engine optimization.
Traackr
Traackr is the first-ever “IRM” – Influencer Relationship Management software. This powerful software allows you to upload custom profiles for each one of your influencers, and track the performance of each and every one of your influencer partners with in-depth analytics. By doing so, you can promote a better relationship with your influencer partners, and maximize your ROI by partnering only with influencers who have proven to get results.
Tracx Rebranded https://www.talkwalker.com/
Tracx is a social listening tool that enables you to discover new opportunities and better understand all aspects of your business – from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable.
Tubular Labs
Tubular Labs tracks all video content cross-platform, all-device, globally. They analyze over 2.5 billion videos and the viewing habits of more than 400 million consumers across 30+ platforms to produce actionable insights that help you craft winning online video strategies.
Zoomph
Zoomph delivers deep influencer analytics to activations. help brands understand their connections. Zoomph doesn’t just capture vanity metrics. They distill data into social narratives that are specific to your campaigns and big data strategies. The combination of their platform, social identity data, and tools help drive your ROI strategy.
4: Influencer Marketing Companies
Here’s a list of influencer marketing companies that don’t fit neatly into any of our above three categories.
These companies offer a diverse range of services, including software, content creation, advertising, consulting, and more.
Each can help you optimize your program:
Collective Bias
Collective Bias is focused on creating original content for specific brands, and engaging with influencers to promote their content, and drive traffic to your website, social channels, and other properties. They feature an online software suite that can help you track the performance of your content, and measure your ROI, market reach, and other key KPIs that can help you determine the efficacy of your content marketing campaign.
Experticity
Experticity (formerly ReadyPulse) is – as the name may imply – focused on experts. This company focuses on connecting brands with experts in their chosen market, such as industry professionals, retail sales associates, brand aficionados, expert enthusiasts, and more. Currently, Experticity has a database of more than 1 million experts who can be used to build your brand. Experticity pairs these “experts” with specific companies that are in their areas of expertise. They then review your products, create original content related to your brand, and share their knowledge about your industry – organically driving sales, and helping to reinforce your brand as an industry leader.
Get Reviewed
Get Reviewed is a content creation company focused on bloggers who drive sales with targeted product reviews. Advertisers sign up, browse bloggers and influencer partners, and can select the influencer that they think is the best for their product. The bloggers will then craft custom content based on advertiser specifications, and share it organically on their self-hosted websites, boosting brand engagement.
HireInfluence
HireInfluence provides marketers with a powerful influencer marketing tool in their “AdvoWire” content creation tool. This search engine provides a simple way to request content from creators at scale, stream social content, and discover new influencers who could be useful in your campaign. HireInfluence also offers full-service “white glove” content creation and influencer campaigns, if you’d like to outsource your influencer marketing strategy.
Influencer Marketing Hub
Influencer Marketing Hub as a general industry resource – we are on a mission to provide insights into platforms, agencies, tools and how-to guides in the influencer marketing industry. Whether you’re just getting started or well known to millions of followers, their Influencer Tools, Guides, How-To’s and Influencer Marketing Resources are here for you. For brands and marketers, Influencer Marketing Hub gets you up to speed on the most effective way to market yourself online. Learn how influencers can help you reach bigger audiences using tools to manage campaigns.
Onalytica
Onalytica operates on a unique business model. They provide end-to-end influencer engagement software that can help you identify key influencers and run smart, analytics-focused campaigns. However, they also offer a large library of educational resources to aid new marketers, and they provide support services to aid marketers who are new to the world of influencer marketing and would like guidance from a professional partner.
Passiontainment
Passiontainment matches influencers with start-up and new ventures. They also work with influencers to develop and vet their own inspirational ideas and evaluate approaches they have already been offered. Passiontainment’s network of digital experts help evaluate and adapt deals and give a realistic, independent perspective on proposals.
Prestige Pro Media
Pristige Pro Media is a digital marketing agency that includes influencer marketing as one of their services. Their focus is on getting conversions for your online store. Along with influencer marketing they can help you with setting up a conversion strategy, paid social media, e-commerce website and development, email, and metrics reporting and analysis.
Speakr
Speakr combines a cutting-edge software platform that can be used to engage with over 37,000 key influencers, alongside professional services that can help you get the most out of their award-winning software. You can choose to create and manage your own campaigns through their software, or partner with their professional services team for a fully-managed influencer marketing campaign. Previous clients include SONY, FOX, Samsung, Disney, Best Buy, and more.
Upfluence
Upfluence is focused on two primary products. “Reachr” is their advanced metasearch engine that provides advertisers and brands with a wide variety of influencers across every major social media platform, and “Publishr” integrates Reachr’s search capabilities with an advanced Content Management Software (CMS). Marketers and agencies can use Upfluence on their own, or partner with professional strategists, industry specialists, and media planners for a full-service influencer marketing solution.
Zuberance
Zuberance is a full service “advocate” marketing company. It enables you to systematically identify/engage, mobilize, amplify, and re-engage advocates (influencers). Zuberance’s integrated analytics track their actions and results. With Zuberance, you can encourage and enable advocates to publish and share reviews, stories, and more to the third-party sites including CNET, Amazon, Apple iTunes, Google+, Instagram, Pinterest and more.
Find Your Next Influencer Marketing Partner!
In the fast-moving world of digital marketing, social media influencers can give you an extremely valuable competitive edge.
This comprehensive list of marketing agencies, consultants, platforms, and tools will give you all of the information you need to pick your next influencer marketing partner, tool, or platform.
Start using this powerful marketing strategy now – you’ll be totally blown away at the results that you’ll see in your business.
If we’ve missed an awesome tool let us know in the comments below and we’ll be sure to add it.
So what influencer management software are you using?
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Hi Tom,
Love the long list and effort you did to put this together:)
It would be great if you could also add Confluencr, A leading Influencer Marketing Agency with an influencer network in 16 countries including India. We scale businesses using Youtube and Instagram Video Campaigns that actually influence brand preference and conversions.
Much appreciated,
Vinay
Please contact me with some information about your service along with a URL.
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Hi Tom,
Great article.
I co-founded Stargazer (stargazer.co) with the mission of making influencer marketing campaigns scalable while delivering the highest possible ROI.
Stargazer brings a unique approach to influencer marketing for e-commerce businesses and mobile app companies.
Our clients are leaders in performance marketing like Poshmark, Mercari, Instacart, Reddit.
Our automated solution searches and values influencers based on likely performance metrics, rather than brand awareness metrics. We’re pursuing a ROI-based model.
Do not hesitate to contact me if you have any questions,
Best,
Thanks for letting us know, Antoine. Stargazer has been added.
Question, do you allow guest blog posting?
I ask ‘cause I’ve a client who’s wanting increased exposure.
We can supply the article of course… Please advise, thanks!
Hey. I’ve been looking for websites that may be interested in trying out our instagram marketing platform.
Any chance I could give you a free demo and see if it’d make sense for you? It basically eliminates the need for 2-3 growth people and gets more eyes on your posts.
And my apologies for reaching out cold like this, just trying to see who I can help. 🙂
Regards,
Daniel
Go ahead and email us.
Tom,
Very comprehensive list, we have referred back to this post often. I wanted to find out which of these providers offered a white label solution for agencies. Any insights?
Thanks
N
Hey Nathan, some of the platforms do allow you to white label them. Unfortunately, I don’t have those sorted.
It’s a shame you don’t have a donate button! I’d without a
doubt donate to this superb blog! I suppose for now i’ll
settle for bookmarking and adding your RSS feed to my Google account.
I look forward to new updates and will talk about this site with my Facebook group.
Chat soon!
Social Native. Nuff said.
Hi Tom!
Thank you for this incredible list.
Check out HypeAuditor – it’s great!
Thanks Anna. I’ll add HypeAuditor to the list. Any tool that helps sift out fake followers is a good one.
Check out Social Native!!!
You sure know what you’re talking about. Everyone is going to soon be visiting your site.
Social Native is now on the list. Thanks.
This a great article! I would also add one more service called /fakelikes. info/ that helps to check Instagram bloggers for faking likes, followers, comments etc.
Thanks. I’ll check it out.
Great post Tom! Thanks for including Awario – happy to see our tool on the list 🙂
Awesome post. Thank your for sharing such a nice article.
Hi Tom, Great resource. But you missed one… would welcome you adding Wellness Amplified – http://www.wellnessamplified.com – to your list of full-service influencer marketing companies.
We are the ONLY influencer marketing agency focused on the breadth of specialties in Health, Wellness + Nutrition. We have access to the largest community of credentialed health & wellness influencers with digital followings. We strategically partner brands with these experts – healthcare professionals, wellness practitioners, and health lifestyle advocates, offering marketers the ability to reach health-minded, wellness-aware consumers AT SCALE.
Thanks Tom!
Best,
Karen
Thanks for letting me know, Karen. I’ll add you guys today.
Hi Tom,
Love the long list and effort you did to put this together:)
It would be great of you could also add Influencer Marketing Hub as a general industry resource – we are on a mission to provide insights into platforms, agencies, tools and how-to guides in the IM industry.
Much appreciated,
Werner
Hi Werner, thanks for the comment — you guys will be added today.
Thanks for this list! We just started in Germany and wanna be on that list next year. No later than! ?
No worries. Just let us know when you’re ready to be added.
where is http://www.billionblogs.com? The biggest in Asia?
Added. Thanks.
Thanks for the great article 😉
For the Japanese market. Please also check out http://www.japanbuzz.info
We run and manage influencers and campaigns in Japan.
great overview!
check out http://www.passiontainment.com – matches celebrities & influencers with startups.
Will do! Thanks for the heads up.
Hi Tom,
thank you so much for your post. The overview is really great. The last month we were looking for a IM tool and this article would have helped us a lot 🙂 I´ve already checked out some tools like Traackr and Tapinfluence (not in list) which are good. At the end we´ve choosen the tool Reachbird.io (not in list) because in the European market its the most developed one both on technology and influencer database side. Thank you again. This article will help a lot of marketers!
Thanks for letting me know about Reachbird, I’ll be sure to add it when I updated the list soon. Tapinfluence is on here, however. It’s under “platforms” but as that section is long, I can see how a company can get lost. I’ll see about breaking up the content a little more so it’s easier on the eyes.
Great blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog jump out. Please let me know where you got your theme. Thanks
Thanks! The theme is named Jupiter and the team who developed it for me did some customization.