What Everybody Ought to Know About Creating Instagram Ads

One of the most popular social media platforms today is definitely Instagram.

While Instagram started as an image platform, it has since made great efforts to improve its video capabilities too – in order to profit off of the video market.

Instagram’s story features make it the perfect app to promote any type of brand, product, or service to any target audience you want.

And if you choose to collaborate with an influencer, your ads resonate even more powerfully with your target audience.

But either way, there are important points you should know about Instagram stories so you can create engaging content that stands out from your competitors.

Here they are…

Choose influencers who always post high-quality stories

If you plan to collaborate with an influencer, this part is important. If not, skip down to the next point.

One of the most important things to keep in mind when launching a sponsored Instagram story collaboration with an influencer is:

Are they a good fit for you?

How do you do this?

Simple…

First, make sure your influencers reach that ideal audience you want to reach.

Next, the influencer you choose to promote your products and services should have experience in posting high-quality stories regularly.

Some influencers don’t rely on Instagram story ads, so it is important to cut them off your list of possible collaboration.

They are more likely to produce lower quality work that doesn’t fit your brand or target audience because they aren’t familiar with it.

Create ads in a video format

When browsing social media, our attention span is short and we tend to not linger too long on a single post.

Incorporating videos in your stories is a great way to ensure a quick attention grab for your followers.

Also, you should know that videos hold people’s attention up to 5 times longer than still photos, according to Stacy Mathews, a seasoned marketer at Australian Help and Paper Fellows.

So, create your ad in a video format to grab their attention quickly.

Keep your message short and to the point

To create an Instagram story ad that can really persuade the public, include a short message that is easy to read and quickly captivates the reader.

With a short attention span, people will most likely swipe right past your story if they realize it is an ad – and you don’t want that.

That’s why including a punchy message ensures they will focus on your story for a few split seconds and capture their attention.

Always include your brand logo

For those whose aim is to improve awareness of their brand, including your logo in your story is essential.

Meredith Grace, a business blogger at Boom Essays and State of Writing, says that including your brand logo in your story ensures reaching out to a wider audience than just your followers.

Usually, your sponsored stories are viewed by both followers and the target audience which you select when you are setting up your campaign.

For people who have never heard about your products, seeing your logo helps them get accustomed to your brand and recognize more readily in the future.

Adhere to the Instagram page aesthetic

The most successful Instagram story ads are usually the ones that stay true to a brand’s identity and aesthetic.

That means following a certain layout in your stories, or a certain color palette associated with your brand or Instagram page, even using catchy photos and illustrations that you know are directly reflecting what it is you are trying to promote.

Using the same aesthetic on your story ads makes sure to keep your audience engaged, and also helps attract attention and increase brand recognition.

Besides the images you use, you should also think about the typography: The font and colors you use for writing your message.

Why? Because some fonts are associated with certain business verticals.

For example, cursive fonts are more likely to be used for ads promoting artistic businesses.

Be sure you understand what the font conveys and that it matches your business and brand.

Add music to your Instagram ads

According to Instagram, about 60% of Instagram stories worldwide are viewed with the sound on.

Let’s face it – THAT is an important statistic to note.

Naturally, take advantage of that in order to make sure your message stands out.

Including either a voice over or a song snippet into your stories will make them more engaging to people.

So, ensure your ads perform better by following these simple guidelines.

Making sure you create engaging content will also help you reach a much wider audience, and increase your business.

Molly Crockett is a successful marketing writer for Ukwritings.com and Essayroo.com. She loves sharing her unique lifestyle tips and personal development advice with her audience. She also writes for the Academized.com writing service blog.